REEF is holding a philanthropic call-to-action on its social media channels.
As part of its “Do Better” campaign, REEF is asking people what they would do for a better beach. For every pledge they receive on their social this weekend, the brand will donate $5 to both the Surfrider Foundation and Rob Machado Foundation in their efforts to cleanup beaches and oceans.
In this time of “pause,” REEF is encouraging consumers to learn to do better by educating on the environment and things we can do to make it a more sustainable place, a cause the brand has been championing for many years, especially through their work with Surfrider to create the Better Beach Alliance.
The REEF pledge can be found on Facebook and Instagram
