REEF Partners with Life is Good

The brands collaborate on a footwear collection, which is available now. 
Published: May 19, 2021 Press Release

Hit the beach and pool this summer with good vibes and positive energy from head to toe. REEF, the industry leader in comfortable beach and surf-inspired footwear, has teamed up with Life is Good, the positive lifestyle and apparel brand, to create a flip flop collection that celebrates fun, freedom and the spirit of the beach! Both companies aim to brighten your day through inspirational art and comfortable, accessible styles.

Ground yourself in positive energy one step at a time by sporting the new REEF X Life is Good sandals. The men’s style will feature Life is Good designs on the REEF Newport sandal. The collaboration will also be available for women, who can enjoy the feel-good artwork on REEF’s Cushion Sands flip flop.

Starting today, May 19, the REEF X Life is Good collection is available on REEF.com with styles retailing from $35.

For every purchase of the collection, Life is Good will continue to donate 10 percent of its annual net profits to the Life is Good Kids Foundation, which improves the quality of care for more than 1 million of the nation’s at-risk youth. REEF has also donated $5,000 to the Foundation in honor of this exciting partnership.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series