At REEF, our brand purpose is to unite the world around the fun, freedom and spirit of the beach. For us, the sandal is the ultimate vehicle to tapping into that freedom, that is why we are fighting to get it added to the world emoji keyboard for 2020.
Why we need a Flip Flop Emoji?
FLIP-FLOPs see consistently high sales every year. The flip-flop sandal market is $7 billion globally and $1.5 billion in the US at retail (source: NPD Group).
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ABOUT REEF®
REEF is the global footwear and apparel brand that encourages people everywhere to Beach Freely. United by the spirit of the beach since 1984, REEF designs innovative and comfort-driven products to celebrate the freedom and fun of the beach lifestyle.
