Reima, the high-quality children’s outdoor clothing and footwear brand from Finland, is pleased to announce the appointment of Drew Eakins as its Wholesale Marketing Manager in North America. He will be based at the brand’s North American headquarters in Golden, Colorado.
Drew Eakins Courtesy of Reima
Eakins joins Reima’s expanding North American team with over 10 years of experience growing outdoor industry brands both domestically and abroad. He most recently served as the Senior Omni-Channel Marketing Manager at Cotopaxi, where he led the marketing efforts for the brand’s five sales channels.
“For 80 years Reima has been Finland’s best kept secret, but that secret is out and the opportunity to grow this brand in North America is immense. I am grateful to the team for the opportunity and am looking forward to building on our momentum and cultivating long-term, mutually beneficial, sustainable partnerships with our retailers,” said Eakins.
The appointment of Eakins continues Reima’s growing emphasis on wholesale following the recent additions of industry veteran Mayon Sargeant as Sales Director and Kelly Buck as Wholesale Experience Manager.
“We are thrilled to have Drew on our team. He brings a tremendous amount of marketing knowledge and experience and sees Reima’s potential in North America. I am confident Drew can help us bring the brand to life for our retail partners in engaging and authentic ways.,” says Marc Cutilletta, Reima President for North America.
About Reima: Since 1944, Reima has innovated functional clothing that lets kids of all ages, shapes, and sizes feel comfortable and confident in the outdoors. As Finland’s leading kids wear brand, Reima provides head to toe protection for active kids in any environment.
