Following the recent introduction of its new collection of technical trail run footwear and apparel for spring-summer 2025, Rossignol is expanding its partnership with Panorama Mountain Resort as the title sponsor of their inaugural new trail running event, The WILDness presented by Rossignol.
Situated amongst the majestic Purcell Mountains in British Columbia, Canada, Panorama Mountain Resort will host The WILDness presented by Rossignol from June 27-29, 2025. The one-to-two-day race invites runners of all levels to push their limits and embrace the untamed beauty of BC’s alpine wilderness. The event also presents the opportunity for racers and spectators alike to get their first look and feel for Rossignol’s acclaimed new trail running offer.
“We’re very excited to expand our partnership with the team at Panorama to launch its inaugural trail running event,” said Nick Castagnoli, Sr Brand Director, Rossignol. “We each share a long-term vision to support and inspire the trail running community. Following our successful launch into the trail-running segment this spring, the timing is perfect. We invite everyone to come out and join us to support, race or spectate. It should be a great weekend.”
Available for all comers throughout the weekend-long event, Rossignol will offer both their “race-ready” Vezor and “training day versatile” Venosk models for men and women to try-on and/or test out on the trails. Every tester will be rewarded with some Rossignol goodies and can enter to win a new pair of their own Rossignol trail run shoes.
A global leader in mountain sports since 1907, the brand’s first foray into the highly competitive trail run segment has been notable as outlets including Believe in the Run and RUN have each offered early and strong assessments including “…a phenomenal debut shoe. Heck, it’s a great shoe, regardless!” and “…a tight, impressive trail shoe and an impressive debut effort.”
To learn more about Rossignol’s new trail run shoes, please visit Rossignol.com.
To learn more, pre-register for The WILDness presented by Rossignol, or book lodging in advance please visit Panorama Mountain Resort,
About Group Rossignol
Headed by CEO Vincent Wauters, Group Rossignol designs, manufactures and markets a broad range of winter sports and outdoor equipment. The Group’s strong portfolio of brands including Rossignol; Dynastar; Lange; LOOK; Kerma; Risport; and Dale of Norway, provide a continuous, year-round experience accompanying consumers in every moment of sporting effort and leisure, from elite-level athletes to amateurs, from the mountains to the city.
