Rumpl Launches Campaign to Support National Parks

“Puffys for Parks” campaign to collect 20 percent of sales to protect public lands.
Published: April 23, 2025 Press Release

Rumpl, the creator of the Original Puffy Blanket and pioneer of the technical blanket category, is proud to announce the launch of “Puffys for Parks,” a fundraising initiative to support conservation and advocacy efforts for America’s National Parks and public lands. From April 8 through July 31, 2025, Rumpl will collect 20% of sales from every National Parks Original Puffy blanket to support organizations dedicated to protecting these treasured spaces.

Launching ahead of National Parks Week in April and extending through the summer, this initiative reinforces Rumpl’s ongoing commitment to safeguarding the public lands and wild places that inspire its products and community. Rumpl’s National Parks Collection, which features designs inspired by iconic parks like Yosemite, Zion and the Great Smoky Mountains, is a reflection of the brand’s deep appreciation for our public lands. By directing a portion of sales from this collection to support conservation and advocacy efforts, Rumpl is ensuring that the places that inspire adventure remain protected for generations to come.

In 2024 alone, the National Park System welcomed 331 million visitors and generated over $55 billion in economic activity, all while operating on a modest $3.8 billion budget that supports over 415,000 jobs. Despite these impressive numbers and all-time popularity, the National Parks Service faces targeted challenges, including staffing shortages, underfunding and threats of privatization that could undermine the visitor experience and compromise environmental protection.

“Our public lands and National Parks are facing unprecedented threats,” said Josh Weichhand, VP of Global Brand Marketing at Rumpl. “At Rumpl, the outdoors is at the heart of everything we do, and we have a responsibility to support the places and people that connect our community to the wilderness. Through Puffys for Parks, we’re proud to support the fight to protect these iconic spaces and ensure they remain accessible and preserved for generations to come.”

As a brand with deep roots in the great outdoors and products inspired by National Parks, Rumpl recognizes the urgent need to step up and support these spaces. Puffys for Parks proceeds will be directed toward organizations that champion conservation, advocacy and responsible stewardship of public lands. Rumpl is aligning with organizations on a mission to support sustainable practices and outdoor access for all.

About Rumpl:

Born of van life and enjoyed by adventure seekers everywhere, Rumpl exists to enrich the outdoor experience through versatile, high-performance comforts. Rumpl is the inventor of The Original Puffy Blanket and the originator of the technical blanket category. As a Certified B-Corp and Climate Neutral Business, Rumpl is committed to building a more sustainable future. The brand’s products enhance experiences from mountains to beaches and every adventure in between. Rumpl’s vision is to get more people outdoors, comfortable and prepared for whatever unfolds. Learn more at www.rumpl.com.

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Strategy & Planning Series