In response to the current crisis, heritage sportswear brand Russell Athletic continues its commitment to those on the front lines of the battle against COVID-19. Launched in March, the Hope for Hospitals initiative has been dedicated to donating everyday essentials to hospital staff across the country. Today, Russell is further expanding on its mission by dedicating up to seven-hundred thousand dollars of product donations for the duration of the campaign.
Building on the company’s existing philanthropic platform, the COVID-19 response is focused on finding a meaningful way to provide comfort and solace to the dedicated, compassionate, brave, and caring frontline healthcare workers. After closely monitoring the situation on the frontlines and speaking to healthcare workers across the country, Russell Athletic assessed a need in daily essentials including zip-up sweatshirts and hoodies, t-shirts, and sweatpants medical staff can easily change into and out of. “At Russell Athletic, we are guided by a simple yet powerful vision of creating the best essentials for everyday life. Today, we can’t help but be inspired by our courageous first responders and healthcare workers battling on the frontlines” says Greg Galbraith, Senior. Director of Marketing at Russell Athletic “Through our initiative, we hope to provide a small dose of comfort in these uncertain times”.
Starting May 5th, Russell Athletic will commit to donating from its core product line for every item sold, and to date, has donated over two-thousand garments to frontline workers. “Russell Athletic is a brand cemented on comradery and teamwork. Today we are all part of the same team and fully inspired by the great acts of valor and strength our frontline responders have showcased.” says Ricardo Aranda, VP of Russell Athletic
For over 100-years, Russell Athletic has been inspired to create innovative and comfortable gear for everyday life and in today’s new normal the brand is further motivated and thankful for everyday-heroes who are battling on the frontlines across the country. To extend the campaign further, Russell Athletic is raising awareness through social media with the use of the hashtag #hopeforhospitals
You can support the Hope for Hospital’s efforts by visiting www.russellathletic.com
About Russell Brands, LLC
Since 1902, Russell Athletic, has been dedicated to serving everyday athletes to help them perform at their best. With legacies like the invention of the sweatshirt and outfitting championship sports teams, Russell Athletic has played an integral role in developing innovative sportswear on and off the field for more than 115 years. Russell Athletic continues to be a proud supporter of team sports in America and is a Fruit of the Loom® company headquartered in Bowling Green, KY.
