Russell Athletic Partners With Support Your Skateshop

The partnership is in celebration of Skate Shop Day.
Published: February 4, 2021 Press Release

In celebration of the 2nd Annual Skateshop Day on February 19th, Russell Athletic has partnered with the team at Support Your Skate Shop to show their unwavering love and support for the Shop Keepers Union and every single skate shop around the world.

The iconic heritage sportswear brand has 600 custom printed Dri-Power Fleece Crewneck Sweatshirts in maroon, which they will be sending to 50 skateboard shops across the US. Each skate shop will receive 12 of these crewnecks, which will include the Support Your Skateshop logo on the back and the specific skateboard shops logo on the front.

The skate shops who receive the custom Russell Athletic gear are able to decide if they want to either sell the crewneck to make some extra money for the store, or donate to loyal customers and even give away to the team and employees. More about the initiative HERE.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series