Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, is excited to announce additional retail store openings for its Salt Life® brand. After experiencing tremendous retail growth in recent years, Salt Life is heading into 2023 with three new Florida locations and one storefront in New Jersey in the works. In Florida, Salt Life Pembroke Pines is slated to open in January 2023, with Salt Life Pompano Beach and Salt Life Viera following shortly thereafter. In New Jersey, Salt Life Long Branch is scheduled to open in early spring of 2023. The ocean performance and lifestyle brand offers consumers high-quality gear for fishing, surfing, diving, paddling, or relaxing on their next coastal vacation.
“The Pembroke Pines, Pompano Beach, Viera and Long Branch communities share our passion for the water and the lifestyle that comes with that passion. We couldn’t be more excited to expand our presence in the Florida market and open our first New Jersey location,” said Jeff Stillwell, President of Salt Life. “It has been incredibly gratifying to see our team’s hard work pay off through the success of our branded retail stores. As we approach our 20th anniversary, we look forward to sharing the salty lifestyle with more consumers face-to-face.”
In 2012, Salt Life’s total retail footprint came in under five thousand square feet. In 2023, the brand will offer consumers over fifty-five thousand square feet of retail space, spanning eight states, with locations on Gulf, Atlantic, and Pacific coasts. This year alone, Salt Life opened seven new retail stores in key coastal markets. 2022 openings include four storefronts in Florida: Sarasota, Fort Lauderdale, Boca Raton, and Jupiter, as well as locations in Foley, Alabama, Hilton Head, South Carolina, and Rehoboth Beach, Delaware. The upcoming Pembroke Pines, Pompano Beach, Viera, and Long Branch locations will bring the brand’s total store count to twenty-five.
Robert W. Humphreys, Chairman and CEO of Delta Apparel, Inc. commented, “Opening seven branded retail stores in one calendar year is no small feat. It has been wonderful to see momentum surrounding the Salt Life retail landscape continue to grow in 2022, and we look forward to seeing what comes next for this lively brand in the year ahead.”
ABOUT SALT LIFE
Salt Life® is a leading ocean lifestyle brand embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores. The brand’s professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement though their YouTube Channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes the newly launched Above & Below: a Salt Life Podcast as well as the Charter Captains and Surf Instructor Directories.
Salt Life products are available to consumers at www.saltlife.com and in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life’s various branded retail stores. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.
ABOUT DELTA APPAREL, INC
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing DTG2Go technology and innovation to the supply chain of its customers. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores, and mid-tier retailers, mass merchants, and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com, and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,400 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.