Delta Apparel, Inc. (NYSE American: DLA), a leading provider of core activewear and lifestyle apparel products, announces the grand opening of a new retail store for its Salt Life® brand. Salt Life Fort Lauderdale is now open, bringing the brand’s total retail store count to sixteen and marking the tenth Florida location for Salt Life. Salt Life Fort Lauderdale is excited to offer consumers both casual and performance apparel for fishing, surfing, diving, and simply relaxing beachside.
“The beautiful city of Fort Lauderdale has no shortage of oceanfront outdoor activities” said Jeff Stillwell, President of Salt Life. “We are thrilled to equip both residents and visitors with gear they need to enjoy everything this vibrant community and landscape offers.”
Salt Life reported robust retail growth in 2021, opening new doors on coastlines in Texas and South Carolina. Most recently, the brand opened Salt Life Sarasota last month on historic St. Armands Circle. Salt Life plans to further expand its retail footprint with additional storefronts slated to open in 2022.
Robert W. Humphreys, Chairman and CEO of Delta Apparel, Inc. commented, “It has been great to witness the high demand for Salt Life retail growth. Salt Life Fort Lauderdale gives us an opportunity to further engage with both new and existing Salt Life consumers in a lively, dynamic environment.”
Salt Life Fort Lauderdale is located in the heartbeat of the Fort Lauderdale community on Las Olas Boulevard with wonderful restaurants, shops, art galleries and fun nearby. Consumers from near and far can engage with the brand in this dynamic, lively location.
Salt Life Fort Lauderdale, FL
713A East Las Olas Boulevard
Fort Lauderdale, FL 33301
ABOUT SALT LIFE
Salt Life® is a leading ocean lifestyle brand embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores. The brand’s professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement though their YouTube Channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes the newly launched Above & Below: a Salt Life Podcast as well as the Charter Captains and Surf Instructor Directories.
Salt Life products are available to consumers at www.saltlife.com and in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life’s various branded retail stores. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 15 years ago.
ABOUT DELTA APPAREL, INC
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing DTG2Go technology and innovation to the supply chain of its customers. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores, and mid-tier retailers, mass merchants, and e-retailers, the U.S. military, and through its business-to- business e-commerce sites. The Company’s products are also made available direct-to- consumer on its websites at www.saltlife.com, www.soffe.com, and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,400 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.
