Salt Life®, the performance and lifestyle brand for saltwater pursuits of all kinds, is thrilled to announce its first home furnishings collection in partnership with Magnussen Home. Launching Spring 2024, Salt Life Home will bring the brand’s iconic coastal aesthetic to retailers nationwide, both in store and online. The debut collection will offer consumers a variety of products and styles well-suited for living, dining, home entertainment, office, and sleeping spaces.
“Our goal at Salt Life is to bring the spirit of the beach lifestyle to our consumers nationwide, whether they live in a coastal community or far away from the nearest body of water,” said Jeff Stillwell, President of Salt Life. “Launching Salt Life Home gives us the opportunity to offer ocean enthusiasts timeless, high-quality home furnishings that reflect their favorite landscape and way of life.”
From relaxed, breezy linens to sturdy wooden furniture, Salt Life Home will provide the comfort of coastal living in designs to fit a variety of home styles. Salt Life’s consumer-favorite beach apparel serves as an inspiration for the collection– meeting the demands of both casual and contemporary style preferences.
“The decision to partner with Salt Life was easy,” said Chris De Lisa, Chief Revenue Officer at Magnussen Home. “Their brand is an enormous, highly-impactful presence in the coastal lifestyle space, and their millions of passionate consumers span all ages and walks of life.”
“The idea of launching home goods has been something we’ve been working towards for years,” commented Stillwell. “We have been incredibly impressed with the quality and craftsmanship of Magnussen Home designs and look forward to working closely with their team to bring this special collection to life in the year ahead.”
The collection will feature textures and patterns reminiscent of seaside views, with colors ranging from soothing neutrals to bold splashes of ocean blue and sunset red. Whether shoppers are looking for a complete living room set or simply seeking a coastal accent piece to complement their existing interiors, Salt Life Home will offer price points and styles to meet a wide range of audience needs.
ABOUT SALT LIFE
For twenty years, Salt Life® has led the ocean lifestyle category, embracing those who love fishing, diving, surfing, beach fun, sun-soaked relaxation, and everything in between. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, Salt Life has grown through widespread distribution and coast-to-coast retail stores. The brand’s professional roster boasts numerous athletes, sportsmen, and other ambassadors in the fishing, surfing, diving, and music worlds. Salt Life offers omnichannel consumer engagement through their YouTube Channel, Instagram, Facebook, in-store activations, and The Daily Salt content portal, which includes Above & Below: a Salt Life Podcast as well as the Charter Captains, Dive Instructor, and Surf Instructor Directories.
Salt Life products are available to consumers at www.saltlife.com and in surf shops, specialty stores, department stores, and sporting goods retailers, as well as at Salt Life’s various branded retail stores. The brand’s flagship store is in Jacksonville Beach, Florida, where the term “Salt Life” was coined over 20 years ago.
ABOUT DELTA APPAREL
Delta Apparel, Inc., along with its operating subsidiaries, DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically integrated, international apparel company that designs, manufactures, sources, and markets a diverse portfolio of core activewear and lifestyle apparel products under the primary brands of Salt Life®, Soffe®, and Delta. The Company is a market leader in the direct-to-garment digital print and fulfillment industry, bringing DTG2Go technology and innovation to the supply chain of its customers. The Company specializes in selling casual and athletic products through a variety of distribution channels and tiers, including outdoor and sporting goods retailers, independent and specialty stores, better department stores, and mid-tier retailers, mass merchants, and e-retailers, the U.S. military, and through its business-to-business e-commerce sites. The Company’s products are also made available direct-to-consumer on its websites at www.saltlife.com, www.soffe.com, and www.deltaapparel.com as well as through its branded retail stores. The Company’s operations are located throughout the United States, Honduras, El Salvador, and Mexico, and it employs approximately 8,400 people worldwide. Additional information about the Company is available at www.deltaapparelinc.com.
ABOUT MAGNUSSEN HOME
Since 1931, Magnussen Home has built a rich history of crafting quality furniture at unbeatable values while embodying their core values of trust, honesty and respect. These are the principles that guide Magnussen Home as they design, craft, and deliver some of the world’s most beautiful home furnishings. Put simply, they’re constantly challenging themselves to create furniture with the aesthetics, innovations and thoughtful design features that make stylish living easy.
