SEAESTA Surf, an independently owned brand of cool kids swimwear based in San Diego, has debuted its new summer 2020 collection, including first-time collaborations with a duo of creative partners featuring prints and art work exclusively developed by independent artists and makers.
SEAESTA Surf, the brainchild of mom and marketing and stylist veteran Julia Wheeler, was developed in 2015 as an antidote to the overly cute corral of kids swimwear options on the market, with an eye for a retro slim fit, durable and long-lasting recycled and organic fabrics, and the style roots of authentic surf culture where neutral palettes, artist-inspired graphics and styles that transcend generations are the status quo. Each SEAESTA Surf suit – for boys, girls and select styles for men and women – are made from 52% organic cotton and 48% recycled polyester, using up to an average of three plastic water bottles per kids shorts and up to six for men’s shorts.
The brand’s 2020 core collection features designs by independent artists and creatives, including sea arches, tigres and pommes for girls, and marble, thick stripes and flores for boys. The seasonal color palette features earth tones, faded neon, and tie-dye options available as an ode to one of this summer’s more trend-focused favorites.
For summer 2020, the collection also debuts two new creative collaborations with limited-edition styles designed to play homage to hand-selected brands that complement the SEAESTA Surf lifestyle: PEANUTS® and Surf Punks. The first, available late summer, will feature styles for boys and girls with artwork highlighting the legendary characters of Charlie Brown, Snoopy and their Peanuts gang, with retro- inspired designs that fit the SEAESTA Surf mantra of #surfeatnap to a tee. The Surf Punks collaboration, available now, features four swim trunk styles (two for boys and two for men) with the iconic 80s pop punk band’s logo in a Zuma Beach Blue or Valley Yellow.
SEAESTA Surf can be found at Four Seasons Hotel & Resorts nationwide and in a selection of independent boutiques as well as direct to consumer at https://seaestasurf.com. Follow the brand @seaestasurf for more.
