Established in 2019, Shiseido Blue Project is a global effort to promote the protection of our ocean. Through this initiative, Shiseido and World Surf League (WSL) have collaborated on a series of activities that promote respect for our oceans. These activities include cleaning up beaches, coral restoration, leading global conservation campaigns like WSL One Ocean, and promoting ocean and sun-safe habits.
Powered by SynchroShield™ Technology, get peak protection for active, outdoor activities with this lightweight, invisible protective veil that’s strengthened when it senses water, sweat or heat. As you continue to sweat and get wet, the product becomes more effective without any white cast. A heat-sensing essence in the lotion becomes activated by external heat, forming a stronger barrier. These sunscreens provide protection against UVA/UVB rays, pollutants, and dryness.
The Shiseido formulas are reef-friendly, free of oxybenzone and octinoxate. clear in application, have no residue, are water and sweat-resistant for up to 80 minutes, work on face and body, good for all skin types, and are Dermatologist-tested, Ophthalmologist-tested, and Non-Comedogenic.
The Shiseido x WSL Limited Edition Ultimate Sun Protector Lotion SPF 50+ ($50) & Clear Sunscreen Stick SPF 50+ ($30) will be available in stores and online at Shiseido.com, select retailers on May 15th, 2023.
