The Surf Industry Members Association (SIMA) today announced two keynote presentations for the upcoming SIMA Super Summit, a one-day gathering of surf industry leaders, innovators, and stakeholders taking place Wednesday Oct 15th at the Rivian South Coast Theater in Laguna Beach, CA
Kevin Ervin Kelley, principal of Shook Kelley and author of Irreplaceable, will present The New Retail Playbook: How to Win When the Rules Have Changed. Kelley will share insights into how retailers can thrive amid economic turbulence, generational shifts, and relentless online competition. His session will focus on creating lasting customer loyalty through human connection, cultural meaning, and experiences that go beyond the transactional.
The second keynote, Riding the Wave: How Surf Culture Inspires California Travel Marketing, will be delivered by Visit California’s Senior Vice President of Communications & Strategy, Ryan Becker. This presentation will highlight the enduring role surf culture plays in positioning California as a global travel destination, showcasing its aspirational lifestyle, and driving visitation that directly supports the state’s coastal communities.
“These two keynote speakers bring both vision and practical takeaways to the table,” said Vipe Desai, Executive Director of SIMA. “Businesses across the surf industry need fresh strategies to stay relevant, and surf culture remains one of our most powerful global exports. Together, these sessions will give our industry the perspective and tools to build a stronger future.”
The SIMA Super Summit will take place on Wednesday Octobeter 15th from 8:30 AM to 8:00 PM, featuring a full day of programming, networking, and collaboration for brand leaders, retailers, athletes, marketers, environmental advocates, and all stakeholders invested in the future of surfing.
For more information and registration details, visit https://surfindustry.org/pages/sima-super-summit-agenda
