Stance announced today that it has released its first t-shirt collection, marking its official entrance into its third basics category. Comprised of three different types and available in both men’s and women’s styles, Stance’s inaugural t-shirt line showcases the brand’s distinct ability to use innovative material science to reimagine a canvas for self-expression. The collection goes on sale this Friday.
The same ethos that enabled Stance to revolutionize the first category it set out to disrupt eight year ago – socks – drove the development and creation of its t-shirts. A focus on ideal fit, extraordinary comfort, and reliable durability is consistent across all three types. Coupled with the brand’s unique point-of-view in applying art and design to everyday apparel, Stance t-shirts come to market after two years of development.
“There isn’t a piece of clothing that people have a stronger connection to than their favorite t-shirt, and we felt like there was a lot of opportunity to reimagine this particular canvas,“ said Joey Jorgensen, VP of Design. “We meticulously deconstructed every part of what makes a great t-shirt, and then worked from the fiber up to build a collection that perfectly knits together the two primary things that we are known for – superior construction and art.”
The LOOPWHEEL T
Stance’s Loopwheel T is the brand’s pinnacle t-shirt offering that stands in stark contrast to “fast fashion.” By employing a century-old knit technique that’s found only in Japan, the needles of Tsuri machines slowly knit a refined slub fabric that’s known for exceptional durability and soft hand-feel – in fact, one machine can only produce enough fabric for 8 to 10 t-shirts per day. With the machines suspended from the ceiling, the process is assisted by gravity and the Loopwheel fabric is allowed to cascade and gently settle before being moved to cut and sew. Because the fabric is never pulled, torqued or wrapped around bolts, it maintains its integrity and shape, which results in a t-shirt that will always fit the same as the first time it’s worn. The Loopwheel T’s beautifully detailed cut and finish work will make it a favorite staple that stands the test of time.
Priced at $100, the Fall 2018 Stance Loopwheel T-shirt comes in three colors in unisex sizing and a universal fit. It is available exclusively at stance.com/t-shirts and at Stance retail locations.
The BUTTER-BLEND T
The search for softness isn’t as simple as it seems. With learnings from Stance’s innovations in socks and underwear, and knowing that Butter Blend has become synonymous with softness, Stance developed a new fiber worthy of the Butter-Blend™ name for its t-shirts. Utilizing organic seaweed harvested from Iceland, the Butter Blend T-shirt fiber provides the perfect balance of softness and breathability. By testing and tuning a deliberate process of cutting and washing, this fabric promises the ideal combination of weight and comfort without compromising shape over time. It’s the perfect t-shirt for those who shop by feel.
The Stance Butter Blend T-Shirt is priced at $50 with multiple colors and prints in both men’s and women’s styles. The Butter Blend T can be found at stance.com and at all Stance retail locations, as well as select retailers nationwide.
The COTTON CREW T
By focusing on all the small details that matter, from the fibers that are knitted, to how it is fitted, and the art that brings it to life, the Stance Cotton Crew T is as un-basic as they come. The Stance Cotton Crew is made with Tanguis Cotton, a soft long-staple cotton from Peru. When the longer fibers of this cotton are spun into yarns, the result is a more even, smoother, and stronger yarn that is knitted to produce an ultra wearable and a durable t-shirt. And like socks and underwear before them, the art found on the Cotton Crew T brings the uncommon to the every day.
The Stance Cotton Crew T comes in a wide array of prints, patterns and color in both mens and womens styles. Prices start at $30, and can be found at stance.com, Stance retail locations, and at select retailers nationwide.
The BACKSTORY
After it came to market in 2010, Stance quickly turned the overlooked category of socks into a fashion statement by breathing art and design into an unlikely canvas. As people began taking notice of how Stance was turning the category on its head on the fashion side, the company’s relentless focus on innovation and material science also began to earn the brand major recognition in the performance and sports worlds. The 8-year journey is marked with impressive milestones and multiple firsts for any brand, regardless of industry.
On the fashion and lifestyle side, Stance boasts an impressive list of projects and collaborations, especially in light of its relatively short history. They include having Rihanna as a contributing creative director, and collaborations with brands like Maharishi, Neighborhood Japan, Libertine, New Balance, and Modernica. Additionally, projects with legendary cultural influences like Mark Gonzalez, TDE, and artists like Kevin Lyons and Mister Cartoon, provide a glimpse into the work that has made the brand a go-to choice for original thinkers and creatives.
On the performance side, Stance was the first brand to have its logo appear on any piece of the NBA’s official uniform. It was named the league’s on-court sock for the 2015 and 2016 seasons, and is still the official casual sock of the NBA. A year after the NBA designation, Stance was chosen as the official sock of Major League Baseball, and is currently worn on-field by every team in MLB.
Quickly regarded as a must-have amongst cultural influencers and top athletes across multiple genres, and with a growing list of “best of” accolades, the company has drawn an iconic group of personalities to its roster of ‘Punks & Poets,’ including skateboarders Nora Vasconcellos and Ishod Wair, NBA legends and future legends Allen Iverson, Dwyane Wade, James Harden and Donovan Mitchell, MLB American League MVP Jose Altuve, two-time Masters Champion Bubba Watson, world-renowned mountaineer and photographer Jimmy Chin, back-to-back World Surf League Champion John John Florence, Transworld Rider of the Year Louif Paradis, and US track-and-field pioneer Lauren Fleshman.
ABOUT STANCE
Embracing “The Uncommon Thread” as its mantra, Stance took one of the world’s most boring apparel categories and turned it into one of the most exciting in a few short years. Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of self-expression and innovation that has now extended into its mens underwear, womens intimates, and dual-gender t-shirt collections. Stance’s complete offering of superior basics serve as canvases for self-expression, and can now be found in over 60 countries on those who are comfortable being uncommon. For more information about Stance, please visit www.stance.com.
