Surf Icon Lisa Andersen Joins Outerknown

Surfing trailblazer teams up with Outerknown to strengthen its sustainably-minded women’s collective.
Published: August 7, 2025 Press Release

Outerknown is proud to welcome legendary surfer Lisa Andersen to the Outerknown family. Lisa’s legacy in surf culture and her enduring impact on women’s athletics align seamlessly with Outerknown’s mission to inspire and empower through purpose-driven design. Co-founded by 11-time world champion Kelly Slater and acclaimed designer John Moore, Outerknown is known for redefining sustainable style – crafting timeless wardrobe staples from premium, responsibly sourced materials for both men and women.

A four-time world champion and pioneer in women’s surfing, Lisa broke barriers and helped pave the way for generations of female athletes. Her fearless spirit and lifelong dedication to the ocean reflect the same values that Outerknown was built upon. Lisa now joins Outerknown’s growing list of ambassadors who embody a deep respect for the ocean, a passion for progress, and a commitment to doing things differently.

“Welcoming Lisa Andersen into the Outerknown family feels like a full-circle moment,” said John Moore. “She’s a legend in surfing, but more than that, she’s a woman who’s embraced every chapter of her life with resilience and authenticity. Seeing her light up in our clothes reminded me exactly why we started this brand—to design with purpose, to celebrate lives well lived, and to tell stories that truly matter.” 

Lisa’s partnership officially launches with Outerknown’s Fall/Winter 2025 collection, rolling out over the coming weeks. Since its founding in 2015, Outerknown has led the charge in sustainable fashion, debuting with a men’s collection built on a foundation of environmental responsibility. The introduction of its women’s line in 2019 marked a major step forward in its mission to create stylish, sustainably made clothing for everyone who lives and loves the ocean.

Today, 99% of Outerknown’s materials are considered preferred fibers—organic, Regenerative Organic Certified®, recycled, regenerated, or bio-based. By prioritizing innovation over fleeting trends, the brand continues to set the standard for sustainable design and alternative fiber innovation.

“I just love how I feel when I’m wearing Outerknown,” said Andersen. “It feels so natural – and it makes me happy. It’s exactly how a surfer should feel, stepping out of the water and into something warm. These pieces feel like a true reflection of who I am. I feel like a woman in Outerknown. And I love what the brand stands for – caring for the ocean and the earth, and making clothes more responsibly. That’s exactly what I want, too.”

About Outerknown

Founded in 2015 by pro surfer Kelly Slater and creative director John Moore, Outerknown’s mission is to craft elevated, lasting wardrobe staples, empower the people making them, protect natural resources, and inspire industry change through transparency and an unwavering commitment to responsible sourcing practices.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series