Surf Shop Day is the day to celebrate the independent retailers that helped build and continue to maintain the surf industry. These surf shops are where so many have found their surf stoke – the euphoric smell of surf wax, neoprene wetsuits, and resin curing from a fresh batch of surfboards.
Surf Shop Day will celebrate the heart and soul of our business and what it means to our industry and its growth, from the hardworking owners to the enthusiastic sales staff, to the relentless sales reps who keep the machine of stoke going for customers.
Retailers and brands are encouraged to find their own way of celebrating Surf Shop Day to bring positive attention to our culture, sport, and industry.
WHEN:Â Saturday, May 21, 2022
WHERE:Â All independent surf shops and surf brands across the United States and around the world are invited to join in this campaign and celebration.
WHY:Â Surf Shop Day will be a great tool to drive customers into surf shops across the country, creating awareness for the shops and products, and generate sales right before the busy summer months. A rising tide floats all surfboards.
To help stoke the imagination, the Surf Industry Members Association has a few fun suggestions on what shops, brands, reps, and industry members can do on this day of commemorating the heart and soul of the surf industry.
More info available at https://surfindustry.org/surfshopday
