The Inertia and FUEL TV announced today a global content partnership to expand The Inertia’s reach on cable and satellite television by distributing its award-winning video content to FUEL TV’s worldwide audience.
“I grew up on Fuel TV,” said The Inertia founder Zach Weisberg. “I was inspired by their unique approach to creating world-class surf and action sports video, and we’re honored to share a selection of our productions through this global partnership today.”
“Our partnership with Zach and the team at The Inertia is exactly what our audience today is looking for” said Fernando Figueiredo, President and CEO, FUEL TV. “Beautifully produced programs that tell authentic stories of the people and places that are driving our culture. And to have it come from a team that was inspired in the beginning by FUELTV is even more exciting.”
“FUEL TV Presents the Inertia” launches as a dedicated prime time programming block on 7 February and will be a weekly feature in 2019, and the companies are considering a number of ways to collaborate further in the years ahead.
About the Inertia
Founded in 2010, The Inertia is the definitive voice of surf and outdoors. We approach the natural world and its devoted culture with curiosity, optimism, and respect. We take pride in bringing our passion for the oceans and mountains to life through original films, reporting, and monumental gatherings. We aim to make a positive impact on our planet through partnerships with nonprofits working hard to preserve earth’s sacred places.
Learn more about The Inertia on www.theinertia.com
About FUEL TV
FUEL TV was founded in 2003 to embrace action sports and the lifestyle that drives culture, fashion, art and music on a global scale. With a focus on Surf, Snow, and Skate, today FUEL TV is available in more than 100 countries via cable, satellite and OTT partnerships.
