The James Brand is proud to launch their first brand film today. Capturing the spirit of what the brand has been trying to accomplish over the past few years, this film unpacks what the everyday carry means and who the James consumer is. The film takes you into the daily lives of some really interesting people and James Brand loyalists, including surfer Conner Coffin, skateboarder Zach Miller, chef Chris Consentino, artist and muralist Blaine Fontana, shop owner and outdoor homesteader Carey Schleitcher-Haselhorst and professional snowboarder and rancher Mark Carter. You can see the entire video & our story here:
About The James Brand
The James Brand was created in Portland, Oregon, in 2012 by a group of designers and adventurers who were looking to make something better. Based on the adage that if you can’t find what you want, you might have to make it yourself, we decided to put pen to paper and design something new: knives and everyday carry gear made with premium materials, a minimalist design aesthetic and clear attention to the details. We make modern things that are a better reflection of our values and lives. Modern, minimal everyday carry is what The James Brand is all about. For more on The James Brand, please visit www.thejamesbrand.com.
