The James Brand is excited to announce that Tobin Teichgraeber has joined the brand as Director of Product, a new role in which he will be responsible for the overall creation of our product line, including product line strategy, development and quality assurance. As The James Brand continues its growth, it’s investing in product leadership, as product creation is at the very center of the brand.
Tobin joins as a member of the TJB leadership team and will report directly to Chief Executive Officer, Mike Hoefer. He will work side-by-side with the Director of Product Design, Sam Amis. Tobin will be working out of the TJB creative studio located in Portland, Oregon.
“We are re-defining the everyday carry category with our modern, minimal point of view, but this presents many design and manufacturing challenges. I look forward to having someone of Tobin’s caliber to tackle these challenges. We are expected to deliver world-class products on time, again and again to our customers. Tobin brings a deep understanding of the product creation process and a long-standing history of success in leading product organizations. We are thrilled to have Tobin join The James Brand.”
— Mike Hoefer
Tobin brings with him many years of experience in the outdoor, footwear and apparel worlds. He has previously served in senior roles with global brands such as Puma, Adidas, Simms Fishing, Helly Hansen, and Salomon. Tobin also has digital and entrepreneurial experience, as he was the co-founder at The Clymb and at OBVS.com. Tobin lives in Portland, Oregon along with his 2 kids.
“I’ve been a big fan of The James Brand and am thrilled to be joining the leadership team. I have tremendous respect for the foundation that has been built at TJB in a short period of time. I look forward to contributing to the continuing evolution of the brand, and for this new adventure with the TJB team.”
— Tobin Teichgraeber
About The James Brand
The James Brand was created in Portland, Oregon, in 2012 by a group of designers and adventurers who were looking to make something better. Based on the adage that if you can’t find what you want, you might have to make it yourself, we decided to put pen to paper and design something new: knives and everyday carry gear made with premium materials, a minimalist design aesthetic and clear attention to the details. We make modern things that are a better reflection of our values and lives. Modern, minimal everyday carry is what The James Brand is all about.
For more on The James Brand, please visit www.thejamesbrand.com.
