The Landmark Project, a Greenville-based company known for its design-driven outdoor-inspired apparel and accessories, proudly announces a banner year in its commitment to conservation and ethical leadership. In 2024, the company contributed an unprecedented $311,563.56 to various conservation and community initiatives, marking its most significant annual giveback since the program’s inception in 2018.
Unwavering Support for Conservation Partners
The Landmark Project’s dedication to preserving natural landscapes is exemplified through substantial donations to key conservation organizations:
Leave No Trace: $28,690.84 to promote responsible outdoor ethics.
National Forest Foundation: $14,337.69 to support the health and sustainability of national forests.
National Wildlife Federation: $11,435.23 to aid in wildlife conservation efforts.
Public Lands Alliance: $500 to foster the preservation and enjoyment of public lands.
U.S. Forest Service (Wildfire Prevention Education): $221,510.30 to bolster wildfire prevention education initiatives.
Friends of the Reedy River: $7,698.50 donated to support local environmental restoration.
Swift Response to Hurricane Helene
In the wake of Hurricane Helene’s devastating impact on Asheville, North Carolina, and surrounding areas, The Landmark Project swiftly redirected efforts to support local recovery:
FIND Outdoors: $12,500 allocated for Hurricane Helene recovery in Western North Carolina.
Equal Plates Project: $12,500 contributed to assist in Hurricane Helene relief efforts.
The brand also organized online and in-person warehouse sales, with every dollar spent directed toward these recovery partners. Surpassing the initial goal of $15,000, these initiatives raised an impressive $25,000 for Hurricane Helene relief, reflecting the community’s robust support.
Engaging the Community Through Volunteerism
Beyond financial contributions, The Landmark Project actively engages employees and the broader community in volunteer efforts:
Moab Spring Spruce Up: Sponsored cleanup and restoration activities.
Yosemite Facelift: Collaborated on park maintenance and preservation projects.
Reedy River Cleanup: Organized local efforts to enhance the health of Greenville’s waterways.
These initiatives not only contributed to environmental restoration but also fostered a culture of stewardship and community involvement.
Looking Ahead: Commitment to Ongoing Conservation and Community Giveback
Surpassing a cumulative total of one million dollars in contributions since 2018, The Landmark Project remains dedicated to its mission of supporting conservation and outdoor recreation. In 2025, the company is focused on forging new partnerships with key retailers to develop strategic collections that benefit conservation partners, like the National Wildlife Federation.
In addition to collaborating with major retailers whose customers share a passion for the great outdoors, The Landmark Project aims to broaden its impact with volunteer opportunities. In celebration of National Forest Week, the brand will put together a volunteer day in Tahoe this June.
“This milestone isn’t something we reached alone—we owe it to the thousands of customers and retail partners who believe in what we’re doing,” said Matt Moreau, Partner and Creative Director at The Landmark Project. “It’s incredibly encouraging to see how many people resonate with our mission. There’s something powerful about what happens when a community comes together around a shared love for the outdoors.”
To learn more about The Landmark Project’s conservation efforts and how you can get involved with future volunteer opportunities, visit https://thelandmarkproject.com/pages/protecting-nature-together and sign up for the email list.
About The Landmark Project:
The Landmark Project is an outdoor lifestyle brand dedicated to inspiring people to explore, protect, and enjoy the natural world. Founded in 2007 and based in Greenville, South Carolina, the brand is best known for its iconic graphic apparel celebrating America’s most treasured public lands and outdoor spaces. Driven by a mission to support conservation, a portion of every purchase helps fund public land protection efforts through partnerships with organizations like Leave No Trace. With a commitment to sustainability and storytelling, The Landmark Project creates products that connect people to nature and encourage a lifelong love for the outdoors. To learn more, visit www.thelandmarkproject.com and follow @thelandmarkproject.
