The Snow League, the world’s first professional sports league entirely dedicated to snowboarding and freeskiing, has announced its worldwide broadcast and streaming partners for the remainder of the 2025-2026 season. Building on its growing international presence, The Snow League will reach audiences in more than 175 countries through an unprecedented lineup of television, streaming, and digital media partners spanning six continents.
The expanded broadcast footprint marks a major milestone in The Snow League’s mission to make world-class winter sports accessible to fans everywhere. From live event streams and regional highlights to encore presentations across various digital platforms, the 2025-2026 season will deliver more than 300 hours of programming in multiple languages across leading global networks. The partnerships range from NBC and Peacock in the United States to Eurosport, CBC Sports, FUEL TV, SPOTV, Kayo, Sky Sport, and media giants across China and Japan.
Omer Atesmen, CEO of The Snow League said “Partnering with these leading global media partners is an exciting milestone for the league. It proves our commitment to growing the reach, visibility, and cultural impact of freeskiing and snowboarding worldwide. By bringing our athletes and events to new audiences across the globe, we’re not only expanding the sports, but we’re also celebrating the stories of our athletes, creativity, community and progression which define winter sports culture.”
Fans around the world will be able to experience every major moment of The Snow League season through this extensive global network, which blends high-quality television broadcasting production with next-generation digital streaming and social media engagement:
- United States
- Live streaming of all freeskiing and snowboarding finals on Peacock
- Four recap shows on NBC broadcast network: snowboarding highlights from China premiering on Sunday, December 21 from 4:30 to 6 pm ET, freeskiing highlights from China premiering on Sunday, December 28 from 2 to 3 pm ET, snowboarding highlights from Aspen on March 1, 2026, and Switzerland highlights on March 29, 2026.
- Encore presentations of snowboarding and freeskiing recap shows on regional TV platforms reaching local markets nationwide, including MSG Networks in the New York Tri State area, NESN in New England, SportsNet Pittsburgh, FanDuel Sports Network’s 15 owned-and-operated regional networks, and local TV stations owned and operated by Tegna Inc. in seven markets in the West and Northwest (Boise, Denver, Portland, Sacramento, Seattle, Spokane and Twin Falls, ID)
- Canada
- Live streaming of all freeskiing and snowboarding elimination rounds on CBCSports.ca and Gem
- Snowboarding and freeskiing recap shows on the Game+ television network
- Europe
- Live streaming of all freeskiing and snowboarding elimination rounds on HBO Max and Discovery+
- Snowboarding and freeskiing recap shows on Eurosport 1
- China (Coverage for Event 2, taking place in Yunding Snow Park on December 4-6)
- Tencent will provide live streaming and Video On Demand content through multiple platforms including Tencent Sports, Tencent Video, Tencent News, and JIGUANG TV
- Migu will host live streams and on-demand highlights, amplifying reach through their vast digital ecosystems — including WeChat, QQ, Weibo, and Bilibili
- Great Sports TV will air prime-time highlight programs with multiple encore airings, along with live streaming of both competition days on both Douyin and Xiaohongshu featuring six hours of live coverage with Chinese commentary on December 5 and 6 (9:00 AM–3:00 PM China Standard Time).
- Japan
- Snowboarding and freeskiing recap shows on U-NEXT platforms
- News coverage on TBS, TV Asahi, and NHK
- South Korea
- Live streaming of all freeskiing and snowboarding elimination rounds on SPOTV Now
- Snowboarding and freeskiing recap shows on SPOTV, SPOTV2 and SPOTV Golf and Health
- Southeast Asia
- Live streaming of all freeskiing and snowboarding elimination rounds on SPOTV Now
- Snowboarding and freeskiing recap shows on SPOTV Now
- Australia
- Live streaming of all freeskiing and snowboarding elimination rounds on Kayo
- Snowboarding and freeskiing recap shows on Kayo
- New Zealand
- Live streaming of all freeskiing and snowboarding elimination rounds on Sky Sport
- Snowboarding and freeskiing recap shows on Sky Open TV
- Latin America
- Live streaming of all freeskiing and snowboarding elimination rounds on FUEL TV
- Snowboarding and freeskiing recap shows on FUEL TV
- Other Territories
- North America, Europe, Middle East, Africa: Encore presentations of events and highlights on FUEL TV premiering on Sunday 12/28/25 at 8pm ET for snowboard and Sunday 1/4/26 at 8pm ET for freeski
- Sub-Saharan Africa, Middle East/North Africa, Asia, Europe: Encore presentations of events and highlights on W-Sport in over 80 countries
The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution.
About The Snow League
Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $2.2 million season purse, with athletes competing to earn points to determine the overall champions. The season kicked off at Buttermilk in Aspen Snowmass (March 7- 8, 2025), heading next to Yunding Snow Park, China (Dec. 4 – 6, 2025), where 16 of the world’s top freeskiers will join the roster at the 2022 Beijing Winter Games venue. The League returns to Aspen (Feb. 26–28, 2026) and concludes at LAAX, Switzerland (March 19 – 21, 2026), where the first-ever Snow League World Champions will be crowned.
