On July 31, 2020, the iconic Byron Bay clothing brand, THRILLS will officially celebrate their expansion into Asia at an exclusive launch party in their first global flagship store in Tokyo, Japan.
Highly regarded in Australia for their vintage-inspired pieces and culture-defining style, the brand will be available from July at their new Japan flagship store, located in Tokyo’s energetic and colourful district of Shibuya.
Tabitha McGregor, THRILLS Co-Founder explained the expansion has been long-awaited, stemming back to their roots as a vintage motorcycle import and customisation business over 10 years ago.
“THRILLS was created from humble beginnings in 2011, importing and customising vintage motorcycles from Japan and the US to our coastal hometown. Our very first employee was Japanese mechanic Yuichiro Nakama who brought our vision to life and remains a valuable part of the family, continuing to customise Harley Davidson motorbikes at our Byron Bay HQ.”
“So far, 2020 has been a monumental year for the brand, making our mark in the US in February to now Asia in July, and we’ve got no plans in slowing down yet.”
THRILLS General Manager, Ryan Collins, said the team have worked hard to build an original brand with a commitment to reducing the company’s impact on the environment.
“The brand has not only adapted and developed over the years to appeal to a global customer, but it has also become a lifestyle to so many; with roots in music, artists, vintage apparel inspiration and vintage street machine culture,” he said.
“While there’s a lot of competition in the industry these days, THRILLS thrives on its originality and progressiveness through both high-quality styles and a desire to reduce their impact on the environment.”
“The team is constantly on the lookout for new and progressive fabrics such as hemp and ramie to help lessen our footprint, while also improving our day-to-day operations.”
THRILLS will be celebrating their Japan launch at their new space at 2-18-15 JIngumae Shibuya in Tokyo on the 31st July 2020.
ABOUT THRILLS
Originally founded in 2011 as a vintage motorcycle import and customisation business in Byron Bay, Australia, THRILLS has since evolved into a culture-defining fashion label fuelled by a passion for music, art, and a sustainable future. With Brooke and Tabitha McGregor at the wheel as the company founders and men’s and women’s designers respectively, THRILLS offers carefully curated, high-quality garments and vintage-inspired pieces. Our aesthetic is one that’s timeless, progressive and shaped by authenticity.
