Thurston Introduces Initial Collection

The line includes two beanies, a skull cap and a balaclava made from Polartec Power Wool and Wind Pro fabric technologies.
Published: March 24, 2025 Press Release

Thurston, designer and developer of premium-quality performance headwear, introduces its first collection, setting a new standard for the category.

Comprising two beanies, a skull cap and a balaclava made from Polartec® Power Wool™ and Wind Pro® fabric technologies, the products update classic silhouettes with outstanding materials and precise attention to detail.

The collection advances the concept of essential ski and snowboard headwear as multimodal by nature of its understated reliability. The results are dynamic and wearable pieces that work perfectly for alpine environments and beyond.

The Power Wool™ Beanie, Skull Cap and Balaclava are made of Polartec® Power Wool™, which uniquely isolates plush merino wool on the inside, and a high-stretch technical knit on the outside. This harnesses the natural isothermic powers of wool, while significantly improving its resilience. No other wool fabric comes close to its total comfort and long-lasting performance.

  • The Power Wool™ Beanie is the most versatile beanie for any environment.
  • The Power Wool™ Skull Cap is the most lightweight and packable for high exertion and bring-anywhere utility.
  • The Power Wool™ Balaclava is a baselayer or standalone headwear, further differentiated by its streamlined anatomical fit and hinged design for weather and sun protection.

The Wind Pro™ Beanie is made of Polartec® Wind Pro®, a superfleece that resolves the weakness of regular fleece: wind chill. It’s engineered with proprietary yarns in a compact knit construction to supply 4x more wind resistance, while retaining critical breathability for temperature regulation.

  • The Wind Pro® Beanie complements the initial proof-of-concept product, the Wind Pro® Alpine Hat, as a classic beanie silhouette made from a slightly less thermal and even more versatile version of Polartec® Wind Pro®.

Made in British Columbia, the collection is now available at thurstonunlimited.com.

About Thurston

Thurston is the designer and developer of premium-quality performance headwear. Our focus is meticulous construction of outstanding materials into multimodal solutions for core users. We recognize textiles among the most ancient human design pieces, and believe the potential of technology merged with craft is infinite. We create based on our experience in nature, with reverence for its transformative power, and channel inspiration from our broader environment: the climates and milieu.  For more information, please visit thurstonunlimited.com and @thurstonunlimited.

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Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series