Tilly’s, Inc. (“Tillys”), a destination specialty retailer of casual apparel, footwear, and accessories for young men, young women, boys and girls, partnered with Tilly’s Life Center (“TLC”) and the Tyson Foundation to host an educational and engaging event on Friday, July 25th at TLC’s headquarters. That event was immediately followed by an exclusive meet-and-greet with Mike Tyson at the Tillys store in Los Cerritos Center.
Youth mental wellness and empowerment are core values for Tillys, TLC and the Tyson Foundation, making this an ideal partnership for all. The day kicked off with an interactive workshop and group lunch bringing together TLC and Tyson Foundation members. After that, the kids were transported to Los Cerritos Center to meet legendary boxer, Mike Tyson, in the Tillys store.
Tillys also connected the event with their own customer community by giving a chance to win entry to the event through an online Loyalty sweepstakes and a limited-time only in-store promotion. The winners were in attendance as well.
Additionally, Tillys donated fifteen percent of the net sales of the Mike Tyson collection between July 9th and July 23rd to the Foundation, which serves to give kids a fighting chance at a better life.
In addition to the workshop and meet-and-greet, each kid also received a gift bag complete with a backpack and additional Back-to-School essentials. For more information, visit https://tillys.blog/blog/mike-tyson/ or follow Tillys on Facebook, Instagram and TikTok.
About Tillys
Tillys is a destination specialty retailer of casual apparel, footwear, and accessories for young men, young women, boys and girls. They recently launched their ‘Discover Your Style’ campaign, redefining the brand by emphasizing the importance of personal style as a driving force towards confidence and mental wellness, fostering positivity and spreading “California Shine.”  Tillys is headquartered in Irvine, California and currently operates 232 stores across 33 states, as well as its website, www.tillys.com.
About TLC
TLC is a transformative nonprofit at the forefront of addressing the urgent mental health crisis faced by today’s young people. Through strategic partnerships with educational institutions and community-based organizations, TLC offers its “I Am Me” curriculum, equipping adolescents and young adults with emotional wellness and critical life skills to develop a healthy identity and positive mindset, manage emotions, achieve personal and academic goals, foster strong relationships, and make responsible decisions—ultimately setting them on a path toward lasting success and overall well-being.
About the Tyson Foundation
The Tyson Foundation believes every child deserves the chance to reach their full potential. Our mission is to empower inner-city youth with the tools, guidance, and opportunities they need to take charge of their future and pursue lives filled with limitless possibilities. To achieve this, we partner with like-minded organizations to create initiatives that address child welfare holistically by advancing family support and driving community development, all in hopes of transforming the lives of children in impoverished communities.
