Tillys Launches ‘Discover Your Style’ Campaign

The brand is emphasizing the importance of personal style as a driving force toward confidence and mental wellness.
Published: July 30, 2024 Press Release

Tillys, a California-native leading destination specialty retailer of casual apparel, footwear, accessories and hardgoods for young men, young women, boys, and girls, launches their ‘Discover Your Style’ campaign, redefining their brand by emphasizing the importance of personal style as a driving force towards confidence and mental wellness. Tillys goes beyond simply recognizing this connection, they show committed action through various philanthropic efforts that directly support their community.

Along with carrying the best brands, Tillys is making their mark on the community they serve, fostering positivity, spreading “California Shine” and making a true impact in teen mental health services all over the United States. Tilly’s, Inc. (NYSE: TLYS, “Tilly’s”) and Tilly’s Life Center (“TLC”) partnered together to launch Tilly’s Round-Up-4-Change Campaign (the “Campaign”) in October 2020 to enable Tilly’s customers to contribute towards supporting teen emotional wellness. Customers can “round up” during in-store checkout when completing their purchase in Tilly’s stores with all proceeds from the Campaign benefitting TLC and its youth wellness program. Through July 2024, the Campaign has generated nearly $5.2 million since its inception.

The brand is headquartered in Irvine, CA, and operates 247 stores across 33 states. They’re known for their extensive assortment of iconic brands in the active and social lifestyle space including DICKIES, Nike, Vans, Jansport, The North Face, Converse and many more, in addition to its own best-selling brands overall, RSQ, Full Tilt and West of Melrose, amongst its product offerings. Along with carrying the best brands, Tillys believes that what you wear is how you feel and hopes to encourage their customers to discover their stye so they can be themselves and truly shine.

For more information, visit https://www.tillys.com/ or follow Tillys on Facebook, Instagram, TikTok and Twitter.

About Tillys

Tillys is a leading destination specialty retailer of casual apparel, footwear, accessories and hardgoods for young men and women. The brand promotes confidence, self-expression, positivity and a California mindset, and is dedicated to helping you “Discover Your Style”. Tillys is headquartered in Irvine, California and currently operates 247 stores across 33 states, as well as its website, www.tillys.com.

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