Editor’s note: Photos, captions and summary provided by Tilly’s.
On Wednesday, May 16th, Tilly’s hosted a 90s Rave themed party in the parking lot of its Irvine headquarters for its store managers from across the country, corporate employees, friends and family in connection with Tilly’s annual back-to-school meetings.
Thirty five of Tilly’s top brand partners came together to create an unforgettable
experience that included a variety of industry brand activations, food and
entertainment. Examples included Nixon¹s Nocturnal Wonderland, a neon
mechanical bull by Primitive, an indoor Volcom rave, silent disco from
O¹Neill, an adidas Oculus rift production, and much more. The managers and
brands all came ready to party, dressed in their rave-best, and the best
costume contest was won by Sean from Redondo Beach.
The evening was punctuated by the indie rock band, Echosmith, who
performed several songs at the party, including their hit song, Cool Kids.
Tilly’s greatly appreciates all of its brand partners and Echosmith for
providing Tilly’s store managers, employees, and special guests with an
incredible night that will be long remembered.
Ravers were having too much fun at Reef's ball pit photo booth.
adidas created a psychedelic experience using Virtual Reality technology.
Vans had a customization DIY bar.
Echosmith and the Tillys Team (Left to Right): Floris Gierman (VP of Marketing & Innovation), Noah Sierota, Ed Thomas, Shelly Bueno (VP of Store Operations), Sydney Sierota, Hezy Shaked, Debbie Anker-Morris (CMO), Mike Henry (CFO) and Graham Sierota.
Nixon’s Nocturnal Wonderland was a true show stopper.
Nike SB and Hurley showed everyone a great time.
Ravers enjoyed prizes from Stance, Neff, Rastaclat, Brixton and Dickies.
Things got weirdly fun at Volcom’s Rave within the Rave.
Sierra McCain (Tillys Store Manager) looked like a true Rockstar at Ray-Ban’s Rockn’ Booth.
Hezy Shaked (Chairman and Founder) enjoying his time with his girlfriend Saskia Shapiro, and his friends- Elana Tounsley and Ryan Shapiro.
Tillys Store Managers getting hyped up as they entered the Rave seeing the awesome brand activations.
Go-Go Dancers danced on top of the tunnel providing a memorable first impression of the Rave.
Billabong was customizing neon green and hot pink hats, and they even had a face painter. Mike Wallace from Billabong is pictured.
Bedazzled Ravers trying to win Electric swag
Tillys Visual Ladies, Julie Campbell (VP) and Jen Binkowski looking groovy as ever with their friends.
The sky rained confetti after Echosmith’s performance of “Cool Kids.” The crowd was thriving.
Roxy made everyone look beautiful, colorful and shine bright.
Huf necklaces slithered. Talk about a photo op.
