TOMS Launches 2021 Unity Collection

While the Unity collection is released seasonally, to TOMS Pride is not just a single moment in time. 
Published: May 14, 2021 Press Release

TOMS announced the launch of the first of two drops as part of its 2021 Unity Collection, just in time for Pride Month.

TOMS is proud to introduce new styles of Pride-infused footwear, pairing the brand’s best-selling styles with features like color-blocked cupsoles, rainbow-colored heel counters, and printed canvas suppers that call for unity, kindness and above all – love.

The collection will also feature reimagined versions of TOMS sunglasses, masks and socks, including Unity-exclusive color schemes all available now online at TOMS.com and in TOMS retail stores.

While the Unity collection is released seasonally, to TOMS Pride is not just a single moment in time.

In tandem with their recent announcement of giving ⅓ net profits to grassroots good the brand is committed to supporting programs created with and within the LGBTQ+ community all year long. This includes  Brave Trails, a summer camp designed specifically for LGBTQ+ youth, where they can build community, confidence and leadership. With funding from TOMS, Brave Trials is preparing to launch a queer-affirming mental health program, including a training program for therapists.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series