The trailblazing Los Angeles-based collective Kids of Immigrants has built one of the most exciting brands out right now through their fearless commitment to community and empowerment. Today, Kids of Immigrants announced a new footwear release with Vans and Greenhouse inspired by the slogan, “Anything is Possible.” True to the essence of Kids of Immigrants, the shoe honors their collective upbringings and their parents, whose own sacrifices and journeys allowed them to dream of the unimaginable. It follows two successful footwear collaborations with Vans and Greenhouse that sold out in mere minutes. The Vans x Kids of Immigrants collaboration will be available for purchase on August 18th, 2021 through the Greenhouse app and then on the Kids of Immigrants site on August 20th, 2021.
Designed with fabrics that lined KOI’s upbringing, the silhouette allows them to wear their stories with pride. It transforms the Vans Old Skool design into a nostalgic mosaic featuring corduroy, shearling, velvet, paisley, and patent leather. With a Chinese laundry bag-inspired insole, a yellow sole that reminisces household lamps, and a lining of coordinates that connect to the apartment where Kids of Immigrants started, the shoe is a true make-up of their DNA.
Activating the essence of Anything is Possible, the beloved spiritual speaker and author Rob Hill brings his signature, positive affirmations to the release as the narrator of the campaign. Additionally, the campaign imagery spotlights three tenacious women: Aurora Santos, Jenny Le, and Kika Keith – all deeply embody the spirit of Anything is Possible. In a commitment to empowering the future generation, mentees from the organizations Color of Compton and Inner City Artist assisted in producing the Anything is Possible shoot and lookbook. From set design to incorporating stills from these youth photographers, the experience allowed mentees to step into their dreams.
Rooted in community, love, and empowerment, Anything is Possible goes beyond product. It serves as a vehicle to amplify voices, inspire and celebrate the people that nurtured KOI. This approach has set Kids of Immigrants outside of the pack and positioned them as leaders in fashion and beyond. By building deep connections through products, events, and beyond, they have amassed a cult following and a tremendous demand for the brand across the country. The brand has also become a favorite of creatives and talent such as Bad Bunny, Dua Lipa, Kehlani, Lil Uzi Vert, Jhene Aiko, Odell Beckham Jr., and many more.
Like the history, culture, and beliefs behind Kids Of Immigrants, the brand is unisex and for all people.
Learn more about the Vans x Kids of Immigrants collaboration at Vans.com/News.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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