This July, Vans and SE Bikes reunite to celebrate all things rad on and off two wheels with a second collection of footwear and apparel. The legendary BMX brand and Vans come together to celebrate “Off The Wall” bike life culture with the debut of a special colorway of the EVDNT UltimateWaffle™ and Sk8-Hi® Reissue. The Vans x SE Bikes collection is available to shop now with the EVDNT UltimateWaffle™ coming this August.
SE Bikes launched the world’s first 29” BMX bike, the Big Ripper in 2009 which took the retro BMX world by storm. The Big Ripper has gone on to become the #1 bike in the Bike Life scene and serves as inspiration for the second Vans x SE Bikes collection. Driving heritage and progression, Vans and SE Bikes are proud to introduce an exclusive colorway of the EVDNT UltimateWaffle™. Using the unique UltimateWaffle™ construction, the EVDNT UltimateWaffle™ features a translucent outsole that combines a built-in UltraCush™ insole with an internal stabilizing shank for more cushioning, durability and support. The LuxLiner™ interior creates the perfect sock-like fit for more support and comfortable wear while you pedal and ride all day and is finished with a sleek breathable knitted mesh upper and perforated suede overlays for style, form and durable function. A heritage Vans “Off The Wall” logo is placed on the tongue and SE Bikes branding on the heel counter. Complimenting the EVDNT is the Sk8-Hi® Reissue with reflective checkerboard emblazoned quarter panels, each accented with a white leather Sidestripe. The black suede tongue features a heritage Vans “Off The Wall” togue label along with custom Vans and SE Bikes patches reminiscent of those found on vintage BMX jerseys. Each hi-top is finished with “Off The Wall” and “Big Ripper” written across each sidewall in custom SE Bikes font. The collection is complete with a Vans x SE Undertone II Bucket Hat that uses a black cotton canvas and a custom SE OTW patch.
To accompany their second collaborative footwear and apparel release, Vans and SE Bikes shot a new campaign celebrating the community, culture and fun of the Bike Life scene. Titled “Don’t Try This at Home”, the video campaign challenges the recent hype of indoor cycling, inviting people to get back outside and explore the city. “Off The Wall” bike life goes much deeper than simply riding, it’s all about exploring and enjoying the community and culture of your city and finding new, creative ways to express yourself through cycling. It’s about making the most of a life lived outdoors.
Finally, in celebration of the Vans x SE Bikes collaboration, Chino Braxton will make an appearance on Channel 66 to speak on his experience with bike culture. Tune in on 7/23 @ 7-9pm EST at www.vans.com/channel66.
The Vans x SE Bikes collection is available to shop online and select Vans retail locations beginning now with the EVDNT UltimateWaffle™ coming this August. For more information, please visit Vans.com/news.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in 97 countries through a network of subsidiaries, distributors and international offices. Vans® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as Vans Checkerboard Day, Vans Park Series, Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
Vans, “Off The Wall” Since ’66
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