Vans, the original action sports brand and icon of creative exploration, today announced that Marissa Pardini, Vice President & General Manager of The North Face Americas region has been appointed as Chief Product & Merchandising Officer for Global Vans
Marissa Pardini
Stepping into this role December 1, Marissa will continue to leverage her extensive background and expertise across the retail industry to lead global product – apparel and footwear as well Vans’ merchandising function as the brand looks to further its objective to be consumer-minded, retail-centric, and hyper-digital brand.
“I couldn’t be more thrilled to rejoin the Vans Family and lead the Global Product Strategy in partnership with the talented teams,” said Marissa Pardini, incoming Chief Product & Merchandising Officer for Global Vans. “People and culture have always made Vans stand apart. I am excited to return home and inspire those around me with a purposeful vision and focus on driving the business forward.”
Initially joining Vans in 2010, Marissa played a fundamental role across a variety of roles and responsibilities including Vice President, DTC Merchandising where she was cornerstone in the brand’s ability to reach and exceed more than a billion dollars in DTC sales across a large fleet of multiple store formats. Marissa most recently has served as Vice President & General Manager of The North Face Americas region since 2020.
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand supports the journey of creative exploration and self-discovery across action sports, music, art and design, delivering progressive platforms such as Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.
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