Vans Presents Next Installment of “This Is Off The Wall” Campaign

2018 brand campaign continues with “Vision Walk.”

Published: April 9, 2018 Press Release

Vans, the original action sports brand and icon of creative expression, presents “Vision Walk”, the next chapter from its global brand campaign, This Is Off The Wall. The campaign explores what “Off The Wall” means through a series of digital narratives and global events that bolster the various art forms Vans has supported since its inception. “Vision Walk”, the latest iteration of This Is Off The Wall, examines the art of photography and inspires everyone to find their own perspective.

“Vans enables creative expression and empowers individuals that live for their craft and passions. In each story, we wanted to celebrate the communities that sprout from creative collaboration, whether it be art, skateboarding, music, fashion or photography,” said Jamie Reilly, Vans Vice President of Global Creative. “Everyone has a unique view of the world and that’s what makes photography so powerful and accessible. At its core, great photography is the ability to capture a different way of looking at the world.”

“Vision Walk” follows photographer/director Olivia Bee as she leads a group through Los Angeles to capture moments and memories using film and digital photography. Intrigued by the beauty of everyday life and memories, Olivia Bee thinks of photography as a unique opportunity to explore the world and develop one’s artistic point of view since what you see is not what everybody else might see. “Anyone can be creative, and everyone has a unique point of view,” Olivia Bee explained. “Sharing that point of view with others is what makes the world a better place.”

“Vision Walk” inspires others to discover the world around them while embarking on their own creative self-discovery through photography. As a testament to its commitment to enabling creative expression, Vans will host its own vision walks in cities around the world, taking individuals on a journey within their own city and helping them find their own perspective. From novice photo-takers to industry experts, Vans welcomes everyone to these experiential workshops and encourages all to share their point of view with one another to showcase the unique perspectives that come from the energy of collaboration. Visit vans.com/visionwalk to learn more about vision walks near you.

“Vision Walk is the latest chapter from This Is Off The Wall with more stories to come in the months ahead. See the full story at vans.com/offthewall and join the conversation by using #OffTheWall on social media.

About Vans

Vans^®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in 84 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 600 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Park Series, Vans Triple Crown of Surfing^®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour^®, and Vans’ cultural hub and international music venue, House of Vans.