Vans Reinvents the Ultrarange Neo VR3 For Spring 2024

The reimagined model has an updated fit, enhanced materials, and a duo of fresh unisex colorways.
Published: April 4, 2024 Press Release

The Vans Ultrarange Neo VR3 is the ultimate “Off the Wall ” exploration shoe, a direct product of feedback from Vans Surf athletes who needed a go-anywhere, do-anything silhouette for their travels. Thanks to its unique ethos and athlete-driven design, it’s become a prime choice for Vans consumers with dynamic lifestyles as well. Now, as part of the Spring 2024 line, it’s entering a new chapter with a duo of fresh colorways that are upgraded, updated, and enhanced — essentially taking everything that wearers already loved about the model and dialing it up to 10.

Arriving in unisex “Light Green/Black” and “Yellow/Multi” colorways, the reinvented Vans Ultrarange Neo VR3 features a new last shape that improves fit and contour without altering the look, as well as an altered arch cradle for extra support. It’s not just a fit upgrade either: if you look closely at the midsole, you’ll notice the molded embellishments are an abstract iteration of Vans’ famed checkerboard pattern. The shoe receives the Vans Checkerboard Globe designation, meaning it follows strict footwear materials guidelines for all major components. The Ultrarange Neo VR3 consists of regenerative, sustainably sourced, renewable and/or recycled materials: lightweight and breathable uppers are made of 100% recycled PET, midsoles are constructed from at least 50% bio-based EVA foam and outsoles, offering a progressive iteration of Vans’ classic waffle traction feature at least 60% regeneratively grown natural rubber.

The ultimate adventure sneaker deserves equally adaptable apparel, so the reimagined Vans Ultrarange Neo VR3 is accompanied by a selection of go-anywhere garments. Highlights of the accompanying apparel collection include the reversible Rosewood vest plus a double-knit mock neck and short set, with other pieces including a climbing short, camp cap, woven short-sleeve t-shirt and cotton tank top, each in an outdoors-geared color palette that matches the footwear.

The Spring 2024 Vans Ultrarange Neo VR3 collection is available now via vans.com.

About Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel, and accessories brand. Vans® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans® brand supports the journey of creative exploration and self-discovery across action sports, music, art, and design, delivering progressive platforms such as Vans Triple Crown of Surfing®, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.

Vans, “Off the Wall” Since ’66

vans.com/surf

youtube.com/vans

Instagram.com/vanssurf 

Follow Vans on Spotify Here!

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series