VEIA Supplies, founded in 2022 in collaboration with 3X WSL Surfing World Champion John John Florence, has been dedicated since day one to elevating performance and travel for riders everywhere. Our mission has always been simple: build best-in-class gear that performs when it matters and make sure our bags get you — and your boards — to the places where the goods are so you can have your best sessions possible.
VEIA designs essential gear for people who live for the feeling of finding new lines — and that feeling isn’t confined to a single season. Expanding into snow is a natural evolution, a shift from one canvas to another, in our commitment to build trusted, durable equipment for riders who travel, explore, and push their performance wherever they go. We’re excited to take this next step into winter with the launch of VEIA snow gloves, bags, and accessories beginning in December 2025.
At VEIA, we believe riders drive innovation by pushing the limits of what gear can handle. To lead the VEIA Snow team, we’re proud to announce our partnership with 2X Rider of the Year and X Games Gold Medalist Bode Merrill. Based in Salt Lake City, Bode has consistently delivered progressive, award-winning video parts while serving as a creative force behind the lens through his art direction and editing. Bode has played a crucial role in developing our glove and bag line, and we’re also proud to support his upcoming film When Doves Cry, premiering on TheBombhole.com on December 1st.
VEIA gloves, mitts, travel bags, and accessories will be available at select retailers and at veiasupplies.com beginning December 2025. Retailers will be able to pre-book Fall/Winter 2026 product this winter through their local reps at tradeshows nationwide. Stay tuned for special collaborations and product drops by following @veiasupplies.snow and signing up for email updates at veiasupplies.com/snow.
About VEIA Supplies
Rider-owned and rooted in performance, VEIA Supplies is developed in collaboration with 3X Surfing World Champion John John Florence, Surfing World Champion Caity Simmers, and 2X Snowboarder of the Year Bode Merrill. VEIA is dedicated to enhancing your surfing, riding, travel, and life experiences by dialing in the details that matter.
For more information, visit veiasupplies.com.
VEIA – BUILT TO GO FAR.
