Today, Southern California-inspired activewear brand Vuori announces Rob Machado as their first-ever Investment in Happiness Ambassador. As such, Machado will personify Vuori’s philosophy on conducting business and how the brand cares for their team, the community, and the environment. This new position is designed to inspire and unite people from all walks of life to create as well as share positive, meaningful experiences.
Rob Machado is one of the most decorated and recognizable figures within the sport of surfing. Machado was ranked among the top 10 surfers for 11 straight years, being inducted into the Surfer’s Hall of Fame in 2000 and re-inducted in 2006. Since his departure from the professional tour in 2001, Machado has remained one of surfing’s most committed ambassadors, roaming the globe, surfing the world’s best waves and deepening his commitment to various environmental causes. A living icon who continues to expand the definition of what professional surfing is all about, Machado founded the Rob Machado Foundation (RMF) in 2004 to educate and empower young people to make sustainable choices. The fundamental belief that our planet needs to be taken care of is one that RMF was founded on, and a sentiment that is shared by Machado’s new brand partner.
Vuori’s mission is to create quality products for one’s pursuit of a happy life, which includes a healthy planet. Therefore, Vuori has adopted a fivefold approach to sustainability that focuses on the materials they work with, reduction of waste, offsetting 100% of their carbon footprint, social responsibility and community leadership. The synchronicity between the guiding principles of Vuori and Machado are self-evident and undoubtedly a catalyst for this inspired collaboration.
“When I decided to take Vuori up on the offer to be their first Investment in Happiness Ambassador, I knew I was not only aligning myself with a great group of people, but with a brand that shares so many of my personal philosophies,” said Machado. “Vuori is such a positive force in the apparel industry and I know that by coming together, we can make a truly powerful impact in our respective communities.”
“We couldn’t be happier to officially welcome Rob to the Vuori family,” said Joe Kudla, Vuori Founder and CEO. “We’re especially looking forward to this partnership because Rob is not only a world class surfer, he’s an inspirational individual in our community, surf communities, and environmental communities. Suffice it to say, we are proud supporters of all things Rob Machado, including the incredible work accomplished through the Rob Machado Foundation, and we’re honored to have him on our team.”
Machado’s work with the leading performance apparel brand officially commenced this month. The partnership will be brought to life through various levels of consumer as well as community engagement on behalf of Vuori.
Vuori continues to redefine what customers can expect from an activewear brand. They strive to show that their “investment in happiness” is more than just a product guarantee or tagline, but a philosophy on doing business as they embark on this exciting new partnership.
About Vuori
Launched in 2015, Vuori merges technical clothing with a West Coast vibe that looks and feels great. Founder Joe Kudla didn’t have to look far for inspiration; headquartered in the aspirational beach community of Encinitas, CA, Vuori is a natural extension of its home environment where active, conscious and creative people inspire those around them every day. In addition to a fruitful ecommerce business and a growing base of physical stores including Encinitas, Manhattan Beach, Newport Beach, San Francisco and Del Mar, Vuori is sold at REI, Nordstrom and Equinox fitness clubs. Please visit www.vuoriclothing.com for more information.
