Vuori, the performance and lifestyle brand known for its coastal California-inspired style, today announced that it will surpass its goal to open 100 retail locations by 2026 with the opening of its latest store in Aspen, Colorado on Friday, August 8.
“The 100-store milestone is not only a humbling achievement for us to reach in the same year as we celebrate our 10-year anniversary, but it signifies the incredible power and momentum Vuori continues to have,” said Founder & CEO Joe Kudla. “Vuori exists to support people in feeling their best; clear, connected and inspired, along life’s journey and empower them to live a healthy and active lifestyle. As we continue on our global growth journey, we firmly believe that in addition to providing customers the ability to touch, feel and try on our products, our retail locations should also serve as hubs to drive authentic and meaningful relationships with the local community.”
To commemorate the milestone and opening of the brand’s latest store in Aspen, Colorado, Vuori’s entire fleet of stores will celebrate by hosting an ‘Investment in Happiness Day’ for the growing Vuori community on Saturday, August 9. This will come to life through a variety of in-store activations, live music, limited edition 10 Year Anniversary totes as a gift with purchase for the first 100 shoppers, collectible stickers, and in select stores, customization stations and partnerships with local fitness studios.
Since being established in 2015, Vuori has quickly reinforced itself as a category disruptor in the activewear market by offering a differentiated and more versatile perspective on performance apparel. After garnering widespread attention and loyalty from consumers in the United States, the brand has strategically expanded its global omnichannel presence – now serving customers across close to 30 countries through a growing network of brick-and-mortar locations and a robust network of distributors.
Growing beyond the 100-store milestone, Vuori now expects that while the number of owned locations will continue to increase methodically, by 2026, it will have a total of 15 store locations outside of the U.S. cementing its momentum and presence globally. This comes as the brand recently opened flagship stores in London and Shanghai and plans to open additional stores in Seoul in September and Beijing in October.
About Vuori
Born in the beachside town of Encinitas, California, Vuori draws inspiration from its vibrant community, active lifestyle, and the natural playground that surrounds it. The brand creates premium performance apparel and elevated everyday styles—each crafted with intention, quality, and a fabric-first approach—to strike the perfect balance between functionality and simplicity.
Vuori was founded in 2015 by Joe Kudla in a humble garage office just two blocks from the ocean. What started in a small “garoffice” quickly grew into a powerful vision: to build a values-driven brand rooted in connection, balance, and the pursuit of an extraordinary life. Today, Vuori is available in more than 18 countries worldwide, found in Vuori stores, on vuoriclothing.com, and through a network of national and regional retail partners.
