Vuori Welcomes Another Surf Pro to the Family

Taylor Knox named new brand ambassador.
Published: January 12, 2021 Press Release

Performance wear brand, Vuori, has welcomed legendary professional surfer, long-time fitness advocate, and north county San Diego native Taylor Knox to the family as their newest Investment in Happiness Ambassador.

Knox, who has competed for 20 years among the world’s most elite surfers, joins fellow Investment in Happiness Ambassador, legendary surfer and activist Rob Machado.

Knox was among the first wave-riders to embrace yoga in the mid-90s. He had been practicing for 10 years, lengthening his muscles and strengthening his core. He exemplified the benefits, laying the groundwork for the type of coastal lifestyle wellness that Vuori is built on.

Part of the “Momentum Generation,” with the likes of Vuori ambassador Rob Machado, Knox finished as high as 5th in the world and is remembered for his World Championship Tour victory at the Rio Surf Pro. He’s noted for riding a massive 52-foot wave at Todos Santos in 1998 to take the Big Wave World Championship.

Later in his competitive career, he began practicing Kelee meditation, a method wherein the brain unlocks physical abilities that previously seemed unattainable. The practice blocks out negativity and allows Knox to reach new heights.

Needless to say, he is a living legend and the embodiment of health and inspiration.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series