Warner Bros. Discovery (WBD) Sports Europe will offer even more winter sports this season after securing multi-year rights to The Snow League – the exciting new halfpipe competition created by snowboarding legend and three-time Olympic champion Shaun White, to elevate the next generation of athletes and to engage new winter sports fans.
Described as the future of winter sports competition, The Snow League’s reimagined competitive formats will deliver season-long intensity, relentless clutch performances, and jaw-dropping finishes. The inaugural season sees some of the world’s top winter sports athletes push the limit of human potential by going head-to-head in four exhilarating competitions at some of the world’s most iconic resorts, with events leading up to, and immediately following, the Olympic Winter Games Milano Cortina 2026.
The competition kicks off on Buttermilk at Aspen Snowmass on March 7-8, with all the explosive moments, high-stakes risk, and human drama of halfpipe streamed live on Max and discovery+* across Europe as well as a highlights programme on WBD’s premium linear channels.
Fans will be able to watch 36 snowboarding stars battle it out for the chance to be crowned The Snow League World Champion including men’s reigning Olympic halfpipe champion Ayumu Hirano (Japan), men’s reigning half-pipe World Champion Chaeun Lee (South Korea) and Beijing 2022 women’s halfpipe medallists Queralt Castellet (Spain) and Sena Tomita (Japan).
Freeskiing will be introduced at the league’s second event at Yunding Secret Garden in Beijing, China on December 4-6, 2025, and will be featured in all subsequent events.
Event dates and locations:
March 7-8, 2025: Buttermilk at Aspen Snowmass, USA (Snowboard)
December 4-6, 2025: Yunding Secret Garden Resort,China (Snowboard and Freeski)
February 26-28, 2026: Buttermilk at Aspen Snowmass, USA (Snowboard and Freeski)
March 19-21, 2026: LAAX, Switzerland (Snowboard and Freeski)
Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at Warner Bros. Discovery Sports Europe, said: “As the Home of Winter Sports, we are proud to bring The Snow League to WBD’s channels in Europe. The addition of this thrilling new snowboard and freeski competition reflects our ongoing commitment to further extending the reach of winter sports, serving dedicated fans while attracting new audiences, and provides the perfect opportunity to expand the storytelling of the sport and its athletes on the road to Milano Cortina 2026 and beyond.”
CEO of The Snow League, Omer Atesmen, adds: “Snowboarding and freeskiing have an incredible history and fanbase in Europe. The Snow League will reshape the future of winter sports competition. Partnering with Warner Bros. Discovery (WBD) Sports allows us to showcase the world’s best talent on the biggest stage across all of Europe, and the world.”
The Snow League is represented by Range Sports to advise on its media rights and commercial partnerships strategy and execution.
During the 2024/2025 season WBD Sports Europe will show over 1,000 live hours of world-class winter sports for viewers in Europe and Asia on Eurosport, TNT Sports (UK and Ireland), Max and discovery+ covering 25 disciplines across 12 Olympic sports.
About Warner Bros. Discovery Sports
Warner Bros. Discovery (WBD) Sports Europe represents WBD’s portfolio of sports brands, channels, and platforms in Europe. It collectively engages 130 million people every month, reaching fans and broad audiences in more than 200 markets and in 20 languages across all platforms where consumers are spending time: free-to-air TV, pay-TV, streaming, online and social. WBD Sports Europe includes the much-loved consumer brands Eurosport and TNT Sports in the UK and Ireland, as well sports programming and content on WBD’s free-to-air TV networks and streaming on Max and discovery+. They connect audiences with the greatest sporting events in the world. This includes being the Home of the Olympics Games in Europe; tennis’ Grand Slams; cycling’s Grand Tours, more than 1,000 live cycling broadcasts per year, the UCI Track Champions League, the WHOOP UCI Mountain Bike World Series; the PGA TOUR year-round in some markets; The Ocean Race; the Snooker World Tour; the ABB FIA Formula E World Championship; the FIM Speedway GP, Speedway of Nations and Speedway World Cup; every major winter sports World Championship and World Cup event. WBD Sports Europe completes a full 360° offer with its Events management and promotion division, which oversees 35+ events across four global championships each year and has achieved the ISO20121 certification for sustainability of event management practices.
About The Snow League
Launched in June 2024, The Snow League is the first professional winter sports league dedicated to snowboarding and freeskiing. Founded by three-time Olympic gold medalist and entrepreneur Shaun White, Season One features a four-event global format boasting a $1.6 million prize purse, with athletes competing to earn points to determine the overall champions. The season kicks off at Buttermilk in Aspen Snowmass (March 7–8, 2025), then moves to Yunding Secret Garden, China (Dec. 4–6, 2025), where 16 of the world’s top freeskiers will join the roster at the Beijing 2022 Olympic venue. The League returns to Aspen (Feb. 26–28, 2026) and concludes at LAAX, Switzerland (March 19–21, 2026), where the first-ever Snow League World Champions will be crowned.
For more information, please visit www.thesnowleague.com and purchase tickets to the event here. Follow The Snow League on X, Instagram, Facebook and YouTube.
