The World Surf League has today announced that it will be continuing its partnership with outdoor company Dometic for the Australian leg of the 2022 Championship Tour and Challenger Series.
The deal will see Dometic activate across the two Championship Tour events and two Challenger Series events to be held in Australia this coming April and May with WSL also continuing to produce branded content for the brand. WSL and Dometic share a love for outdoors and adventure and look forward to promoting an adventurous lifestyle throughout 2022.
“WSL is excited to continue our partnership with Dometic into the upcoming Aussie leg of CS and CT events,” said WSL APAC General Manager Andrew Stark. “Surfers are always looking for new waves and places to surf and Dometic is a brand that can bring that sense of adventure to life. The partnership has such great synergy and we look forward to sharing Dometic’s story to our fans once again in 2022.”
The deal will also see the continuation of the ‘Out the Back with Dometic’ broadcast integration where fans will get an insight into just what goes on out the back of the lineup during a heat. Dometic will receive branding and a robust advertising media plan on top of the branded content across all four major events to be held in Australia.
WSL Championship Tour veteran and Olympic Bronze Medalist Owen Wright is also set to continue as a brand ambassador for the entire 2022 season as he looks to clinch his maiden WSL World Title.
Other surfers including free-surf aerial sensation Chris ‘Chippa’ Wilson along with WSL Challenger Series hopefuls Sheldon Simkus and Macy Callaghan have also joined team Dometic in 2022, furthering the brand’s connection with the surfing lifestyle.
“We’re thrilled to announce we have partnered with the World Surfing League as the official Outdoor partner of the Australian leg of the tour for another year,” said Dometic Managing Director ANZ, Trent Rowe. “Partnering with the WSL is a natural fit for Dometic because the surfing lifestyle is all about being outdoors. Dometic products are here to improve the experience of outdoor adventures so you can make the most of it for longer with the best quality products. On behalf of Dometic, we wish everyone taking part in this year’s competition the best of luck.”
For more information, visit https://www.dometic.com/en-au/outdoor or WorldSurfLeague.com
Millions of people around the world use Dometic products. They are RV users, boat owners, campers. Lovers of the outdoor life. All part of a growing movement – a longing for freedom and adventure, a desire to explore the world and to stay away longer. We call it mobile living, and we create the building blocks for a lifestyle. Our mission is to make mobile living easy.
Established in 1976, the World Surf League (WSL) is the home of the world’s best surfing.
A global sports, media and entertainment company, the WSL oversees international tours and competitions, a studios division creating over 500+ hours of live and on-demand content, and via affiliate WaveCo, the home of the world’s largest high performance, human-made wave. Headquartered in Santa Monica, California, the WSL has regional offices in North America, Latin America, Asia Pacific, and EMEA.
The WSL annually crowns the men’s and women’s surfing World Champions. The global Tours and Competition division oversees and operates more than 180 global contests each year across the Championship Tour, the development tiers, including the Challenger, Qualifying and Junior Series, as well as longboard and big wave properties.
Launched in 2019, WSL Studios is an independent producer of unscripted television projects, including documentaries and series, which provide unprecedented access to athletes, events, and locations around the world. WSL events and content are distributed on linear television in over 743M+ homes worldwide and across digital and social media platforms around the world, including WorldSurfLeague.com.
WaveCo includes the Surf Ranch Lemoore facility and the utilizing and licensing of the Kelly Slater Wave System.
The WSL is dedicated to changing the world through the inspirational power of surfing by creating authentic events, experiences, and storytelling to inspire a growing, global community to live with purpose, originality, and stoke.
For more information, please visit WorldSurfLeague.com
