The Western Winter Sports Representatives Association (WWSRA) has announced that registration is now open for its 2025 Summer Show Series. These anticipated industry gatherings connect retailers throughout the West with sales representatives and manufacturers to preview the latest products and innovations for Spring/Summer ’26.
Building on more than 75 years of success in the winter and outdoors retail space, WWSRA’s Summer Show Series will take place across five key Western markets:
- Montana Summer Show: May 27-29, 2025
- Gallatin County Fairgrounds | Bozeman, MT
- Rocky Mountain Summer Show: May 28-29, 2025
- National Western Complex | Denver, CO
- Northwest Summer Show: June 2-4, 2025
- Greater Tacoma Convention Center | Tacoma, WA
- Northern California Summer Show: June 3-5, 2025
- Roebbelen Center @ The Grounds | Roseville, CA
- Intermountain Summer Show: June 3-5, 2025
- Utah State Fairpark | Salt Lake City, UT
“For more than 75 years, WWSRA has been producing impactful regional shows that create valuable connections throughout the winter sports, outdoor, and active lifestyle industries,” said WWSRA Executive Director Cami Garrison. “Our summer shows represent a pivotal intersection of business and networking opportunities that drive sales and community across our industry.”
The WWSRA regional summer shows have become essential events for sales reps, manufacturers, and retailers, offering a carefully cultivated ecosystem where retailers and brands discover value through direct engagement. These shows provide essential pathways for retailers to meet with many brands under one roof, experience emerging products firsthand, and gain exclusive insights into market-defining trends across all segments of the industries.
WWSRA welcomes current members, Western US buyers, and new brands, representatives, and retailers to exhibit and attend the 2025 Summer Show Series. These regional shows provide benefits beyond event access, including participation in a collaborative industry network, year-round product presentation opportunities, and influence in developing initiatives that support collective growth in the winter sports, outdoor, and active lifestyle markets.
For more information on membership or exhibiting as a manufacturer, contact: cami@wwsra.com
How to Register if currently a member/exhibitor or buyer:
- Log-in: Log in to your account at www.wwsra.com.
- Update Your Profile: Ensure your contact information is current so you don’t miss important updates & announcements.
- Update Your Employee Roster: Make sure all Whayour employees are correct along with their emails.
- Sign Up For Shows: Look for the indoor show/s in your region and sign up today. Let your reps know where you’ll be!
About WWSRA:
Western Winter Sports Representatives Association (WWSRA) is a not-for-profit, membership-run association that has successfully produced regional trade shows and demos in the outdoor, snowsports, and active lifestyle industries for 70 years. Over seven decades, we have worked with 6000+ reps and thousands of retailers in a dynamic and ever-changing environment.
