Z SUPPLY, the women’s fashion brand known for its everyday essentials focused on comfort and effortless style, is proudly partnering with ALOHA Collection, the celebrated SPLASH-PROOF® lifestyle brand, on a limited-edition collaborative summer travel capsule created to inspire it’s wearer to pack their bags and chase the sun, set to launch on July 16.
The collaboration captures the essence of tropical elegance, blending Z SUPPLY’s timeless fashions with ALOHA Collection’s innovative bag design and fabric technology. The exclusive line features the captivating tropical floral “Cusco” print in lush earthy hues of pastel pinks, greens, and blues, on various bags and fashion styles. Each accessory in the collection is crafted with ALOHA Collection’s signature SPLASH-PROOF® technology, ensuring the wearer’s valuables remain dry and secure.
“Our first collaboration with ALOHA Collection was so incredibly successful that we knew we had to work with the brand again,” said Z SUPPLY President, Mandy Fry. “Our customers love ALOHA Collection bags so much, and have shared with us that they not only take them on vacation but also use them in their day to day life. The material of their bags is incredibly functional and when you pair them with a great print the bags easily become an essential go-to carry all. I am obsessed with our earthy tropical print that we used for this collaboration, and it is also available in a vacation-worthy drawstring pant and woven button down.”
The collection includes the following key bag and clothing styles:
Cusco Small Pouch: The Cusco Small Pouch is the perfect size to use as a wet bikini bag to keep your dry items separate after a swim, surf session, or a day at the beach. This lightweight material made using ALOHA’s signature SPLASH-PROOF® material will keep all items protected from a light splash, rain, or cocktail spillage.
Cusco Mid Pouch: The Mid Pouch is the go-to organizer–perfect for travel, adventures, and beach days. SPLASH-PROOF® is the next best thing to waterproof! The stylish mid-size pouch will keep your items safe from spills and light splashes.
Cusco Mini Hip Pack: Stylish and compact, the Mini Hip Pack is perfect for staying hands-free during casual beach days, outdoor adventures, and everyday wear. This lightweight bag is made with SPLASH-PROOF® material to keep belongings protected.
Cusco Day Tripper: The Day Tripper is the ultimate tote bag to carry all of your personal beach day items and beyond, adorned in the stylish tropical Cusco print and crafted in ALOHA’s signature SPLASH-PROOF® technology to keep your clothes, electronics and more protected from splashes and spills.
Flared Cusco Jumpsuit: The popular style is back again–with a fun new print! Made from an ultra-soft and flattering sleek jersey fabric, this one-and-done covers the wide leg trend and makes styling a breeze.
Colbie Cusco Shirt: Turn heads in this effortlessly cool button-up made from an airy viscose that’s even softer than rayon. The bold new print makes a statement, and the rounded hem is ultra-flattering. Wear tucked in or out for the perfect elevated look.
Lark Cusco Slip Dress: Get whisked away in a tropical dream of a slip dress. The body skimming fit and sweetheart neckline of this unlined dress make it perfect for parties or simply dressing up an everyday outfit.
Soleil Cusco Pant: This lightweight, breezy pant features a colorful tropical print in an airy viscose fabric and is fully lined. The relaxed fit, drawcord waist, and wide leg design make it perfect for wearing all day long.
“After such a successful collaboration last year, we are looking forward to launching our second collection with Z Supply this summer,” said Courtney Konzelman, ALOHA Collection’s Sr. Director of Marketing. “We love how the collection turned out and are confident that both of our communities will be equally as excited to shop all the pieces within this capsule.”
Z SUPPLY x ALOHA Collection’s items will retail between $34 and $99. The line will be available on the Z SUPPLY and ALOHA Collection website, as well as select brick and mortar retail locations and approved retailers through ALOHA Collection starting July 16.
For more information and to shop the collection, please visit www.ZSUPPLY.com or www.ALOHA-Collection.com and follow @zsupply and @alohacollection on Instagram for updates.
ABOUT Z SUPPLY:
Z SUPPLY designs reflect the belief that simplicity, comfort and style should coexist in every closet. Featuring signature plush fabrics, timeless silhouettes, and versatile style, Z SUPPLY creates everyday essentials that can be worn by everyone. For more information and to view current collections, visit www.zsupplyclothing.com.
ABOUT ALOHA COLLECTION:
ALOHA Collection was born out of a love for travel, adventure, and the ocean. Founded by surfer/flight attendant Rachael Leinaʻala, and Kauaʻi native Heather Aiu, in the summer of 2014 with a single bag, a shared dream, and a Kickstarter campaign. Their initial launch was a success and soon after the brand took off. Retailers in Hawaiʻi were quick to embrace the line as these bags were unlike anything else on the market. As more doors opened, ALOHA Collection’s popularity grew. Today you can find ALOHA Collection fans all over the world. This California-based brand with Hawaiian roots has grown into a true lifestyle brand. When not at home, you will now find Heather and Rachael traveling the world or on the beaches of Hawaiʻi dreaming up their latest inspiration. Learn more at aloha-collection.com and on social @alohacollection.
