Z Supply Launches Women’s Loungewear and Intimates Collections

The lines are set to launch for Spring 2019 with a sneak peek of loungewear for Holiday 2018. 
Published: August 23, 2018 Press Release

Z SUPPLY, the everyday essentials brand focused on simplicity, comfort and effortless style, is pleased to announce the expansion of its namesake brand into loungewear and intimates with upcoming collections. The new lines, boasting Z SUPPLY’s signature plush materials beloved by celebrities and everyday women alike, are set to launch for Spring 2019 with a sneak peek of the loungewear collection to debut for Holiday 2018. 

Z SUPPLY’S loungewear layering options continue the company’s campaign to style everyone, every day with fashionable designs that effortlessly dress women from day to night.  Both collections feature numerous standout styles including menswear-inspired pajamas, a star-printed jogger and pullover set, crushed velour tank and shorts, as well as sensually practical bralette and panty options. Z SUPPLY intimates boasts airy, organic fabrication for supremely comfortable, all day wear.

The loungewear and intimates collections’ color palettes range from moonless-night-inspired black and the stark contrast of pure white, to pearly, muted pastels of yellow, mint green and peach. Z SUPPLY’s signature camo print also makes an appearance in the loungewear collection in a new soft taupe colorway.

Like all the brand’s collections, Z SUPPLY’s minimalist loungewear and intimates collections can be dressed up or down and timelessly complement existing Z SUPPLY women’s pieces.

After the successful launch of both a swimwear and pet line, the Z SUPPLY team is eager to extend the brand into women’s loungewear and intimates, which will retail between $34 to $59 for loungewear and $15 to $20 for intimates. Both collections will be available online, and in better boutiques nationwide.

For more on Z SUPPLY, please visit www.zsupplyclothing.com and follow both collections on Instagram @zsupply_

About Z SUPPLY, LLC:

Established in 2011, Z SUPPLY, LLC is a forward-thinking fashion house based in Irvine, Calif., which offers a multifaceted portfolio of highly targeted brands. Brands include namesake brand Z SUPPLY, as well as Black Swan, White Crow, Others Follow, Icons of Culture and Rag Poets. Each brand under the Z SUPPLY umbrella is skillfully designed and marketed to align with its own unique customer base. With a wide range of demographic and style categories, the Z SUPPLY brands cater to a vast range of markets. Z SUPPLY’s leadership is composed of industry veterans, who have founded and successfully developed numerous brands, across a broad spectrum of categories. Z SUPPLY maintains strong relationships with its factories and textile processing facilities, which allows for streamlined price-point targeting and optimal quality control from inception to the final product.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series