Zeal Optics celebrates its fifth annual “Buy A Zeal, Plant A Tree” campaign, applicable site-wide onZealoptics.com and throughout more than 1000 retailers globally. In partnership with the National Forest Foundation (NFF) and 1% For The Planet, Zeal Optics will plant a tree for every sunglass, goggle and accessory lens sold globally between November 16 and December 31, 2020. Exclusively on Cyber Monday and Giving Tuesday, Zeal Optics will plant ten trees with every purchase. Additionally, the brand has launched a collaboration with Breckinridge Brewery to help further the campaign with two exclusive Nomad goggles featuring custom art.
Since its inception, this Zeal Optics’ program has planted more than fifteen thousand trees. As a whole, the brand has seen one hundred percent growth year after year for the program, and has the goal of planting twelve thousand trees after the 2020 campaign concludes. The tree plantings sponsored by Zeal Optics’ program will be focused in three regions of the world all impacted by wildfires – the western US, western Canada and Australia, where they’re partnering with Tree Canada and Planet Ark respectively.
“As we ring in our fifth year, we couldn’t be more excited to gain the anticipated momentum to help support our efforts for our environment,” said Mike Lewis, director of brand activation and digital strategy for Zeal Optics. “Now, customers can shop with us this holiday season and know that their dollar is going right back into the outdoors.”
For more information about Zeal Optics’ “Buy A Zeal, Plant A Tree” program, visit zealoptics.com and follow the hashtag #TreesTheSeason.
About Zeal Optics
Zeal means an extreme passion for what you do. Zeal Optics, named after the zeal in which life, should be lived, is a company founded by former professional athletes, Michael and Wink Jackson. Zeal Optics’ State-of-the-art designs, multiple awards and recognitions, Rx lens program, and an incredible warranty program, are all testaments to Zeal Optics’ dedication to providing the finest quality product. Zeal Optics – true innovation, quality and value. For more information, visit zealoptics.com.
