Most seasonal wholesale still runs on tools built for exactly that: dealer portals, EDI, and spreadsheets. They work — but none of them speak to Shopify, even though Shopify is where most of their customers already run their D2C business. That forces brands and distributors to keep the dealer channel on a separate platform, with its own integration and its own catalogue, sitting beside the commerce stack they already run.
This session looks at what changes when seasonal buying — pre-season booking, per-program pricing, staged delivery windows, earned program tiers — runs natively on Shopify B2B instead of on a second wholesale platform. We’ll walk through Solstice, a seasonal buying accelerator built on native Shopify Plus B2B primitives, alongside a Shopify B2B team perspective on where the platform is headed for wholesale-first merchants. Attendees will leave with a practical view of what standing the dealer channel on commerce infrastructure actually removes from their stack — and what to evaluate before making that move.
Attendees will learn:
- Where dealer portals and EDI-based ordering fall short specifically for brands and distributors already running D2C on Shopify
- What standing the dealer channel on one commerce platform removes — a separate system, a separate integration, and manual data entry between the two
- How to run concurrent program carts, per-program pricing, and staged delivery windows natively on Shopify B2B
- How earned program tiers carry a dealer’s seasonal volume into next season’s terms automatically
- What to evaluate before consolidating a seasonal wholesale operation onto Shopify Plus
