Your team builds the right plans to support your retail partners’ sales, from marketing calendars, to brand education to sales incentives. But the fragmented nature of the wholesale channel means even the best plans don’t consistently reach the shop floor, and the lack of accessible data from your partners makes it impossible to connect your investment to sell-through.
This leaves you with two fundamental problems: you can’t ensure your programs are actually reaching sales associates in-store, and you have no way to know if the huge sums you’re investing are actually having an impact on sales.
The High-Performance Wholesale Playbook provides a new way to operate. It’s a guide for brand leaders who need to overcome the fragmented nature of their dealer network and connect their in-store programs to the people selling their products to customers every day, so you can connect every dollar you invest in the channel to a product sold.
In this playbook, you will learn:
- How to instantly deliver your digital education and sales incentives to thousands of sales associates across your entire dealer network.
- A framework for executing seasonal launches with your retail partners, giving you the shared intelligence to prove what’s working and how to help them sell more.
- The story of how one brand went from a short pilot to activating 7,500+ associates and selling 17,000 additional units in a single season.
Download your free copy of The High-Performance Wholesale Playbook today!
