Unlocking AI Tools for Independent Retailers

April 13, 2026 | Now On Demand

The Reality of the Modern Independent Retailer

As an independent retailer, you wear every hat. You are the buyer, the floor manager, the HR department, and the social media coordinator. We know that your biggest challenge isn’t a lack of vision, it’s a lack of time. Between managing inventory, serving customers and training staff, there are rarely enough hours in the day to focus on the high-level marketing and operational strategies that actually grow a business.

For many, “Artificial Intelligence” sounds like a luxury for big-box corporations with massive tech budgets. But the truth is, AI can be a powerful equalizer. It’s the “extra set of hands” that helps bridge the gap between a mounting to-do list and a successful store.

Real Insights from Real Retailers This isn’t a high-level tech lecture. We’ve assembled a panel of industry experts and active independent retailers who are navigating the same daily challenges you are. They’ll be sharing their personal journeys, including the successes, the learning curves, and the specific ways they’ve integrated AI to make their businesses more efficient.

What We’ll Explore:

  • Practical Content Strategies: Hear how retailers are using AI to spark ideas for social media, email newsletters, and product descriptions without spending hours behind a screen.
  • Operational Efficiencies: We’ll discuss how AI tools might help streamline time-consuming tasks like summarizing vendor reports or organizing daily store operations.
  • Customer Engagement: A look into how small shops can use accessible technology to maintain a personal touch with their community at scale.
  • Navigating the Toolset: Our panelists will share the specific, low-cost tools they actually use, helping you cut through the noise of what’s available.
  • The “Independent” Advantage: A discussion on why small businesses are uniquely positioned to use AI to amplify their local, curated voice.

Learn how AI Can Help You Compete with the Big Guys: Join us for a candid conversation about how to reclaim your time, reduce burnout, and use new technology to fuel your shop’s unique vision.

Speakers

Josh Hansen, Business Leader

Josh Hansen, Business Leader

Hansen Surfboards

Mark Moffett, Owner

Mark Moffett, Owner

Rooster Bus

Laura Carson, Head Buyer, E-Commerce Manager

Laura Carson, Head Buyer, E-Commerce Manager

REAL Watersports

Roy Turner, Show Director, SVP

Roy Turner, Show Director, SVP

Surf Expo

Tiffany Montgomery, Editor-in-Chief

Tiffany Montgomery, Editor-in-Chief

Shop Eat Surf Outdoor

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Sponsored By

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series