Today, the customer experience is front and center. Opportunities to serve clients in person have dwindled amid the ongoing pandemic, making e-commerce and online contact that much more critical. And consumer behaviors were shifting even before COVID-19, with increased demand for product personalization.
How can your business adapt to these changes? The first step is making your internal processes as efficient as possible. At a time when most travel is curtailed, 3D assets deliver a clear advantage.
Here are three ways that 3D is already serving forward-thinking companies:
- Streamlining product development—from suppliers to marketing—with easy 3D assets.The traditional product development process is heavily based on 2D sketches, but in-person review sessions with foam core boards and physical samples are a thing of the past. Designers need easy access to 3D environments. 3D allows all of your departments to see 360oviews of designs from development through the final product, which reduces the time-consuming back-and-forth of sharing physical samples. When 3D images are photorealistic in quality, they can be pushed directly to your e-commerce site—eliminating even more steps like booking models and photo shoots.
- Empowering brands with customization capabilities.You connect more deeply with your customers when you allow them to tailor their product selections, making them their own. However, to enable product customization, the data behind it must be digitally accessible. Styles, colorways, panels, sizes, trim, monograms and all product information needs to be stored in a “single version of the truth.” Product Lifecycle Management (PLM) is the engine that powers the personalization wave.
- Speeding product development processes.When your teams are pulling information from a single source and accessing real-time data, everyone—including suppliers—works together toimprove product development timelines. What’s more, you are able to drastically reduce time to market when PLM is the hub for all 3D digital assets. Imagine the efficiency achieved when designers, merchandisers, product managers, and procurement can see products and materials in 3D, including fabric drape, patterns, and other physical properties. Products in development can be reviewed digitally before a single physical sample is created. Realistic 3D style representations allow people to make faster, better decisions while reducing costs.
Having a PLM seamlessly integrate with your 3D system is key and can be the difference between excellence and just-good-enough. Want to see 3D + PLM in action? Join Centric Software and Emersya’s discussion on December 3, 2020 to explore this exciting technology with live demos presented by industry experts. Learn more and sign up here.
