K-SWISS in partnership with Group Y, bring this insightful event series featuring emerging entrepreneurs from fashion, lifestyle, entertainment, food, tech and more sharing best practices & tools for building a successful and engaged brand. Participants will hear from industry leaders about real world examples of successful initiatives they’ve led. Our goal is for participants to be re-inspired and come away with fresh ideas they’ll be able to translate to their own individual or business goals.
Attendees will also actively engage with the speakers as they participate in unique BOF “BIRDS OF A FEATHER” interactive group discussions. Each group will be presented with a real-life situation that relates to brand marketing to collectively discuss challenges and find solutions.
“TODAY’S YOUTH ASPIRE TO BE CEOS MORE THAN ATHLETES OR CELEBRITIES,” SAID K-SWISS PRESIDENT BARNEY WATERS. “ENTREPRENEURS AREN’T WEARING SUITS. THESE DAYS IT’S T-SHIRTS, JEANS AND SNEAKERS.”
In 2017 K-Swiss introduced the “GENERATION-K” campaign geared towards individuals we like to call Generation K(swiss). This new collection was made to inspire and outfit the next generation of entrepreneurs. Today’s youth are not trying to be athletes or chasing empty fame. They want more. They are building their own brands, companies and businesses. Driven by creativity and the digital economy, this is the next generation of young entrepreneurs, where smarts, hustle and success define your status.
SPEAKERS
OCTOBER 24
Alex Brown -Co-Founder, The Beard Club
KC Holiday – Co-Founder & President, QALO
NOVEMBER 28
Brian McDonell– Co-Founder, melin
Daina Trout – CEO & Co-Founder, Health Ade Kombucha
