Due to the COVID-19 pandemic last year, the Waterman’s event had to be cancelled. In order to keep supporting the environmental organizations that are needed now more than ever, we introduced the Clean Oceans For Surf initiative which is an e-commerce, on-line fundraiser that was highly successful. It has become especially clear over this past year just how important the oceans and beaches are to the physical and mental well-being for so many people.
Our beneficiaries rely on our support to protect our oceans and secure the future of surfers around the globe and THE very livelihood of our businesses. That’s why in 2021 we will hold an in-person, condensed version of Waterman’s on August 14 at The Ranch in Laguna Beach. We are continuing the Clean Oceans for Surf on-line initiative in an effort to get our fundraising efforts back to pre-pandemic levels.
Join Us in Making a Difference!
The Clean Oceans For Surf initiative will be held this year from June 18-20, which coincides with International Surfing Day:
– Clean Oceans For Surf –
All SIMA members are invited to join us on the weekend of
June 18-20, 2021
by committing *10% of proceeds from your brand’s e-commerce sales over that weekend to the SIMA Environmental Fund, so that grants can be written to our ocean environment beneficiaries
ALL funds that your brand raises and donates to the SIMA Environmental Fund will go to support key non-profit groups (see list below) and the vital work they do to keep our oceans clean, beaches open and surf breaks protected. And 100% of your donated funds are tax deductible!
How to Join Us…
Participating in Clean Oceans For Surf is easy. Just send an email to Melinda Simpson (melinda@sima.com) saying that you’re committed to joining the fundraising effort to be held June 18-20.
We will then send you assets for your brand to use to promote the campaign to customers visiting your e-commerce site. These assets will be ready to use on your e-commerce site, but you are also welcome and encouraged to use them as a template to create your own assets that best represent your brand. You’ll be telling your customers that your brand cares about the health of the world’s oceans and that you are inviting them to be part of the solution.
In addition, SIMA is asking all of our beneficiaries to promote Clean Oceans For Surf with their donors and followers. Your brand and brand’s website address will be shared with thousands of potential customers who care about the oceans, and they will be encouraged to shop with these brands the weekend of June 18-20.
We hope that you will join us this year in supporting and protecting our industry’s most precious resource – the ocean.Email us by Monday, June 14 (melinda@sima.com) and let us know that your brand is committed to the 2021 Clean Oceans For Surf fundraising efforts and committed to donating *10% of e-commerce sales from the weekend of June 18-20. Thank you!
