As AVID Sportswear enters its next chapter of growth, the brand is doubling down on what has always set it apart: strong partnerships that put retailers first. To make that vision real, AVID partnered with Elastic Suite to modernize its wholesale operations, simplify buying, and create a more consistent, predictable experience for retailers.
Building for Scale Without Compromise
For AVID, the partnership with Elastic is about more than technology; it’s about building a foundation that supports sustainable growth without compromising the brand’s identity.
“Our goal is to build AVID for the long term, with our retailers at the center,” says Angle. “Great brands are also great partners. Elastic gives us the infrastructure to simplify how we do business, scale responsibly, and support a broader retail landscape.”
With Elastic, AVID is streamlining its sales calendar, improving inventory flow, and delivering more consistent execution across seasons. The result: a wholesale experience that’s easier to navigate, more reliable to plan around, and better aligned with retailer’s needs.
Clear Collections, Confident Buying
A key part of AVID’s strategy is the introduction of a clearly defined, dual-collection brand architecture: Outdoor Heritage and Modern Coastal.
The Outdoor Heritage collection is rooted in durability, function, and timeless design; serving specialty, outdoor, and lifestyle retailers looking for proven silhouettes with long-term appeal.
Modern Coastal reflects the evolution of the AVID consumer, featuring cleaner lines, contemporary fits, and a refined coastal influence designed for a more style-forward customer.
By clearly segmenting the line, AVID empowers retailers with greater purchasing flexibility and buying confidence. Retailers can invest in a single collection or curate a mix of both, building assortments that resonate locally, drive sell-through, and eliminate surprises, season after season.
“By strengthening our backend through Elastic and clearly defining our collections, we’re making AVID easier to understand, easier to buy, and easier to grow with.”
– Pete Angle, CEO of AVID
Retailer-First, Backed by Elastic
By pairing a focused brand strategy with Elastic’s wholesale platform, AVID has created more than smoother transactions; it has built stronger partnerships. With Elastic as its technology partner and a clear growth framework in place, AVID is positioned to serve more retailers, deepen existing relationships, and deliver measurable value across every part of the business, today and for the future.
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